When it comes to fashion, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a super stylish every-day passerby.
As fashion editors, we’re moved by all of the above, and then some. We’re exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we’re tapped into brands with chic-yet-cheap offerings and we shop – a lot.
To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this Friday series will serve as a buying guide and point of inspiration for the clotheshorses and fashion fanatics alike.
SOFIA STEPPED OUT IN A COOL SHINY JACKET
Cool outerlayer: Sofia Richie attended the Winter Wonderland VIP Launch on Thursday in London, England. The star looked sleek in a patent-leather jacket by Nour Hammour. Mayet Cropped Motorcycle Jacket by Nour Hammour, $2,365; shopbop.com
Sofia Richie attended the Winter Wonderland VIP Launch on Thursday (November 16) in London, England.
The newly blonde star kept warm in the Mayet jacket by Parisian luxury outerwear brand Nour Hammour.
Her cropped patent-leather motorcycle jacket with zipper details and shearling collar is a refreshing take on the classic leather biker jacket. While Sofia’s topper retails for over $2,000, below are some shiny alternatives for about $100.
Left: Vinyl Zip Detail Biker Jacket byWarehouse, $105; asos.com. Right: Patent Leather Moto Jacket by Urban Outfitters, $119; urbanoutfitters.com
H&M ANNOUNCED A BLACK FRIDAY COLLECTION
New launch: This week, H&M revealed it’s latest Black Friday collection for ladies, men’s, and kids launching on Black Friday (November 24) in stores and online at hm.com for a limited time
This week, H&M revealed it’s latest Black Friday collection for ladies, men’s, and kids.
The limited-time only line launches on Black Friday (November 24) in stores and online at hm.com.
Offerings include a ruffled off-the-shoulder top, floral printed dresses and cozy knits that can be worn both casual and dressy, in shades of black with pops of color.
In addition to the exclusive Black Friday collection, there will be special deals in store and online – just in time for the year’s biggest shopping day!
Holiday gear: In addition to H&M’s exclusive Black Friday collection, there will be special deals in store and online
Veratile everyday wear: The trendy collection comes in shades of black with pops of color, perfect for the holiday season. Offerings include a ruffled off-the-shoulder top, floral printed dresses and cozy up knits that can be worn both casual and dressy
ARITZIA AND LEVI’S HAVE CREATED THE PERFECT JEANS
Cool collab: Aritzia and Levi’s® have teamed up to create an exclusive collection of vintage-inspired denim that launches today at select Aritzia stores and on aritzia.com
Aritzia and Levi’s® have teamed up to create an exclusive collection of vintage-inspired denim, launching today at select Aritzia stores and on aritzia.com.
Actresses Georgie Flores, Charlotte McKinney and Ashley Madekwe came out to celebrate the partnership last night.
The collection features Levi’s® iconic silhouettes (the 501® Skinny Ankle and the Wedgie,) in four new washes (Denim Memories, Only Yours, Mine Forever and Soft Ultra Black).
Actresses Georgie Flores (left), Charlotte McKinney and Ashley Madekwe (right) came out to celebrate the partnership last night
BLOOMIES OFFERS PROFESSIONAL HELP
Bloomingdales launched a stylist program for customers to shop directly with a personal stylist.
After taking a short online quiz about personal style including favorite brands, preferred price points and the occasion being shopped for, customers set a date and time to meet with a stylist. Pre-pulled options based on the results of the style quiz are waiting for the client upon arrival.
The meeting takes place in a newly created in-store styling studio with large airy rooms, separate from the traditional dressing rooms.
Before and after the appointment, clients are able to text their stylist with questions concerns and images, making the process truly collaborative. The service is currently offered at select Bloomingdales locations.
Left: Women’s Gerry Floral Embroidered Leather Combat Booties by Rebecca Minkoff, $295; bloomingdales.com. Right: Buckle Small Leather Crossbody by Burberry, $950; bloomingdales.com