Search Engine Optimization or SEO is an integral part of digital marketing. Millions of articles, videos, and other marketing materials are uploaded on the internet every day. Finding your way to the very top of the search list needs some expert assistance. You may have th right content, very informative, and engaging but miss some keywords that boost your search results. This is why you need to hire SEO experts to help you reach your target group effectively.
Research has shown that about 90% of consumers search online for some information regarding the product before placing an order. It is, therefore, vital to put in the work to tap into this population. Phoenix SEO experts will guide you on how to use content to grow your presence online. In this article, we discuss four reasons why you need to hire SEO experts.
Build Brand Awareness
You need people to have your brand at the back of their minds every time they need services in the specific industry you are operating in. SEO experts will help you get your company to the first page of search engines such as Google, Bing, and Yahoo.
If your company is ranked on the first page, potential clients will most likely trust your site, hence building your brand’s value. With the increased use of the internet, it is essential to strategically place your business on the internet to get your brand out there.
Improved Conversion Rates
SEO optimization ensures sites load faster; it is easy to browse and display information in an organized manner on all devices, including PCs, tablets, and phones. The majority of internet users now surf using their phones. It is crucial to ensure your website is optimized for use on the phone. Websites should be easy to navigate to prevent visitors from clicking off. If a site takes too long to load, has too many pop-ups, or is challenging to navigate, visitors will lose interest within seconds of visiting the site.
It is crucial to have all your information displayed in a manner that will prevent customers from having to scroll through pages to find necessary information such as services and contacts. A clean website will propel a casual visitor to click on and read more about your services. If these issues are well implemented, you will notice an improvement in conversion rates as customers will quickly contact you to get services or place an order.
Boost your social media engagement
SEO experts such as phoenix SEO are not only experts in Search engines but are also experts in digital marketing on social media platforms. To start with, if your website is user friendly, visitors will most likely click on your social media links and connect with you. Furthermore, with proper use of the right keywords, your social media posts will gain a wider reach. By tagging along on trending topics, you will most likely get more viewership on your social media posts, and more people in your target group will share the content.
Part of the duties of an SEO company is to generate and send you or your digital marketing team the trending keywords that will gain you the highest visibility. An SEO company will also help you optimize images, videos, and messages on your social media posts. All these are important in amplifying engagement with customers on social media platforms.
Local SEO Optimization
SEO professionals will optimize content to reach your local area and, in doing so, help your business get noticed by local consumers and clients. They will also be able to keep up with the trends in SEO and ensure that your business stays on top of competitors at all times.