Fewer than half of Asda’s workers have confidence in the supermarket’s strategy

Fewer than half of Asda’s workers have confidence in the supermarket’s strategy, a survey has revealed.

Asda has been flailing since the Issa brothers joined forces with private equity giant TDR Capital to buy it in a £6.8billion debt-fuelled deal in 2021.

The supermarket has struggled with declining market share – while Tesco and Sainsbury’s have fared much better. Just 47 per cent of the 75,591 staff who completed its annual survey said they had faith in its long-term strategic plan.

But half said they were confident Asda would take action in response to the questionnaire. 

‘A spokesman said the point of the survey was for staff to ‘share their honest thoughts about Asda’.

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