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Fitflop’s new Evolution collection is made from recycled materials and DailyMail readers save 15%

Sleek, superlight, stylish AND sustainable. Fitflop’s new Evolution collection made from recycled materials has a design to suit all tastes – and Daily Mail readers can save 15%

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Gone are the days when comfortable, supportive footwear meant big, bulky designs.

If you take a look at the brand new FitFlop Evolution E01 collection, you’ll see chic, minimalist and clean designs that just happen to feel like heaven for your feet. And if you see something you really like, readers can enjoy 15% off almost everything at with code: DM15

Although the range of sports sneakers, ballet pumps and loafers contains cushioned footbeds and Fitflop’s contoured supportive midsoles, you’d never know it by looking at them.

The Vitamin FF is Fitflop’s first ever sports sneaker.

Biomechanically engineered for exercise and casual running, it’s equally good for upping your everyday activity – from speedwalking to work or cycling round town. 

The black design also makes it the ideal commuting shoe as it’s stylish enough to wear with your work clothing. Use code DM15 for 15% off.


Step out in style: The Fitflop e01 collection consists of sleek, stylish footwear that's also made from sustainable materials

Step out in style: The Fitflop e01 collection consists of sleek, stylish footwear that’s also made from sustainable materials

Nor would you guess that all items in the e01 collection, including the timelessly cool Vitamin FF sneakers, are made from recycled materials.

Knit uppers and laces contain recycled PET polyester yarn made from recycled waste from land and see. And the insole foam is reprocessed from factory waste from insole production.

Plus, the midsoles of the Allegro E01 ballet pumps are made from natural tree stalks.

Naturally chic: The Fitflop Allegro ballet pumps have a partly recycled sole made from natural tree stalks

Naturally chic: The Fitflop Allegro ballet pumps have a partly recycled sole made from natural tree stalks

Shoppers say the Allegros are the most comfortable ballet pumps by ‘a thousand times’ as they’re supportive enough to walk long distances and to stand for hours in.

This is due to Fitflop’s Dynamic Crush comfort technology with high impact EVA cushioning to minimize the impact of your foot striking the floor, an anatomically contoured footbed and slip resistant rubber outsoles making them suitable to wear in all weather conditions.

Here’s a closer look at some of the new E01 styles that you can use the DM15 discount on or visit the Fitflop website to take advantage straight away.

Cream sneakers are a closet essential as they go with everything from dresses and skirts to jeans and capri pants.

These rally sneakers are more supportive than your regular casual flats with ultra-light, flexible all-day-cushioning Anatomicush™ midsoles that have an anatomically contoured footbed for the perfect fit and flex. 


Just like the ballet flats, these are super sleek on the outside – in a soft light breathable multi-knit, engineered in one seamless piece. But they’re sneaker-comfortable inside.

With a bit more structure than the ballet flats, these shoes can mean business in the workplace but they also look cute with blue denim.


Looking like classic ballet flats but feeling like sneakers, these shoes are the answer to your workwear prayers.

Available in several colors, black is especially popular as it can be worn all year round, even when you’re wearing pantyhose.

Featuring sleek featherlight midsoles, anatomically contoured to give natural support, with Dynamicush™ tech hidden in the forefoot for all-day high-rebound cushioning, they’ll be the most comfortable flats you’ve ever owned. 


Pastels are perfect for the warmer months and the soft lilac shade of these Rally sneakers will put a spring in your step – literally.

Made of light EVA cushioning, each stride you take will be bouncier – just one element of the Anatomicush technology that supports you all day long. 


White sneakers look just as good with jeans as they do with workout leggings or shorts.

These are engineered with a fluid forward motion to encourage your body to move safely and comfortably.

High rebound cushioning means some reviewers have likened them to ‘walking on clouds.’