Fleur East and her sister Keshia donned matching outfits as they launched their new haircare brand Kurl Kitchen on Saturday.
The Strictly: It Takes Two presenter, 36, joined her younger sibling, 32, as they launched the brand in Boots and both looked sensational in identical black-and-white striped blouses.
The sisters even matched their makeup, both choosing a slick of crimson lipstick.
Fleur chose a pair of crisp white trousers coupled with a pair of cream pumps while Keshia donned a pair of grey trousers with trainers and styled the whole look out with a watch.
The sisters are excited to be bringing the brand to the UK and are aiming to ‘redefine’ beauty for those with curly hair.
Fleur East and her sister Keshia donned matching outfits as they launched their new haircare brand Kurl Kitchen on Saturday
The Strictly: It Takes Two presenter, 36, joined her younger sibling, 32, as they launched their haircare brand Kurl Kitchen in Boots and both looked sensational in identical black-and-white striped blouses
In a joint statement, they said: ‘We’re excited to bring Kurl Kitchen to the UK, where we’re redefining beauty with a range carefully formulated in Ghana, using ingredients straight from the heart of African kitchens.
‘The range is ethically sourced and specially created for coily, curly and wavy hair types.
‘We’re bringing A-beauty to the forefront of hair care. From our roots to yours.’
The former X Factor contestant was in good spirits, and at at one point was seen turning to her social media influencer sister and laughing.
In other photos, the sisterly duo were seen walking around the store choosing products from their range.
Keshia even stopped to sign her autograph onto one bottle whilst her sister captured the moment with her phone.
In a solo shot, the Sax singer looked overjoyed as she watched the whole brand coming to life in store.
In other photos, the sisterly duo were seen walking around the store choosing products from their range
Keshia even stopped to sign her autograph onto one bottle whilst her sister captured the moment with her phone
The lineup includes a Black Soap Shampoo, a nourishing Baobab, Shea Butter and Wild Yam Conditioner, a leave-in treatment infused with Baobab, Wheat and Okra, a Curl Cream enriched with Avocado, Cocoa Butter and Hemp, and a Hair Oil blend featuring Baobab, Okra, and Hemp.
In a solo shot, the Sax singer looked overjoyed as she watched the whole brand coming to life in store, while her sister gave a grin.
The product includes a Black Soap Shampoo, a nourishing Baobab, Shea Butter and Wild Yam Conditioner, a leave-in treatment infused with Baobab, Wheat and Okra, a Curl Cream enriched with Avocado, Cocoa Butter and Hemp, and a Hair Oil blend featuring Baobab, Okra, and Hemp.
The signature ingredients bring the essence of African beauty to your hair care routine, lightly fragranced with natural lemongrass oil.
Kurl Kitchen is available at Boots stores nationwide.
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