Cristiano Ronaldo has won the crown as the highest paid Instagram star, as it was revealed that the footballer can earn up to $1.6 million per post.
The 2021 Instagram Rich List, which was unveiled this week in its fifth year running, is based on how much each user can charge for a single Instagram post.
The list is put together on a yearly basis by Hopper HQ, which analyses data including average engagement, how often they post, industry variables and the number of followers one has.
It marked the first time Cristiano has taken the top spot on the list, obtaining the highest ever amount in the List’s history.
Ariana Grande, Dwayne Johnson, Kyle Jenner and Selena Gomez also placed in the top five highest paid celebrities on Instagram.
1. Cristiano Ronaldo – $1.6 million per post
In first place is Portuguese soccer player Cristiano Ronaldo, 36, who was revealed to earn up to $1.6 million per post on Instagram
The 36-year-old athlete, who has accumulated 308 million followers, is no stranger to the Instagram Rich List, as he appeared on the list last year as well
In first place is Portuguese soccer player Cristiano Ronaldo, who was revealed to earn up to $1.6 million per post on Instagram.
The 36-year-old athlete, who has accumulated 308 million followers, is no stranger to the Instagram Rich List, as he appeared on the list last year as well.
Cristiano landed in third place in 2020, when it was revealed that he could earn up to $889,000 per post.
No matter the industry, brands have long been falling over themselves to be associated with Ronaldo, whether it is Egyptian Steel or pharmaceutical company Abbott Laboratories.
It comes weeks after he caused a stir when he removed two Coca-Cola bottles placed in front of him at a Euro 2020 press conference.
The health-obsessed star – who has previously revealed that it irritates him when his son drinks fizzy drinks – moved the two bottles away from his chair before shouting in Portuguese: ‘Drink water!’
The two organisations are unlikely to be happy about one of the world’s most influential sports stars’ public show of disdain towards the product during a tournament Coca-Cola has been a partner of for over 30 years – since 1988.
2. Dwayne Johnson – $1.52 per post
Wow! Dwayne Johnson, otherwise known as The Rock, can earn up to $1.52 million per Instagram post, leaving him in second place on the 2021 Instagram Rich List
Up next in the list is 49-year-old actor Dwayne Johnson.
Coming in at second place, it was revealed that Dwayne can earn up to $1.52 million per post.
The actor, who is among the older celebrities to be included in the list, was top of the list last year.
Meanwhile in 2019, he appeared sixth on the list, earning $822,000 per post.
Better known as The Rock, he boasts an impressive 250 million followers on the social media platform.
3. Ariana Grande – $1.51 million per post
Next up! Ariana Grande came in third place on the list, as it was revealed that the 28-year-old singer can now charge up to $1.51 million per single Instagram post
Coming in third place on this year’s Instagram Rich List is 28-year-old singer Ariana Grande.
The former Nickelodeon star, who originally rose to fame when she appeared on the television series, Victorious, has gone on to garner a whopping 247 million followers.
It was revealed this year that the Thank U Next singer can now charge up to $1.51 million per single Instagram post.
Her Instagram feed typically sees her sharing selfies and candid shots, which her followers tend to lap up.
4. Kylie Jenner – $1.49m per post
Number one! Kylie Jenner came in fifth as the highest paid Instagram star, as it was revealed that the 23-year-old reality TV star can earn up to $1.49 million per post
The 23-year-old Keeping Up With The Kardashian’s star has accumulated a whopping 242 million followers on the social media platform.
Regularly posting selfie’s, promotional photos for her skincare brand Kylie Skin, and fun shots with friends and family, Kylie has also earned quite an impressive amount of money through her posts.
According to the Instagram Rich List, the mother-of-one is estimated to charge $1,490,000 per post on average.
She previously placed first on the list in 2019 and 2018, but ended up sliding to second place last year as it was revealed that she earned up to $986,000 per single post on the photo-sharing app.
5. Selena Gomez – $1.46m per post
Not bad! Selena Gomez came in fifth place on the list. It was revealed that the 28-year-old singer can earn up to $1.46 million per post she shares with her 239 million followers
Although she appeared at the top of the Instagram Rich List five years ago, she appears to have dropped down the rankings.
In the 2017 Instagram Rich List, it was revealed that Selena could earn up to $550,000 per post. At the time, she had a following of 122 million.
In this year’s list, the former Disney star and singer landed in fifth place in the rankings.
It was revealed that the 28-year-old, who now has a whopping 239 million followers on Instagram, can earn up to $1,468,000 per post.
6. Kim Kardashian – $1.41 per post
Wow! Reality TV star and entrepreneur Kim Kardashian landed in sixth place on the 2021 list, as it was revealed that she can earn up to $1.41 million per Instagram post
Kylie isn’t the only member of the Kardashian-Jenner clan to appear on the Instagram Rich List, as her older sister Kim landed just two places behind her.
The 40-year-old reality TV star and entrepreneur landed in sixth place on the 2021 list, as it was revealed that she can earn up to $1.41 million per Instagram post.
Her typical posts include bikini selfies, images with her kids, and images promoting her beauty line KKW Beauty and clothing line SKIMS.
With a following of 230 million users on Instagram, Kim remains as one of the most influential on the social media platform.
In 2020 and 2019, she landed in fourth place on the Instagram Rich List. It was revealed in 2018 that the mother-of-four could earn up to $720,000.
7. Lionel Messi – $1.16 per post
Footballer Lionel Messi made his debut on the Instagram Rich List this year, earning up to $1.16 million per post on his social media page
Footballer Lionel Messi made his debut on the Instagram Rich List this year, earning up to $1.16 million per post on his social media page.
The Argentinian rarely posts candid photos alongside his family and instead keeps a focus on his football on his Instagram page.
The star regularly shares snaps with his 224 million fans as he takes part in training and celebrates wins with his Barcelona football team.
8. Beyoncé Knowles – $1.14 per post
Coming in eighth place on the highest paid celebrities on Instagram is singer-songwriter Beyonce Knowles
Coming in eighth place on the highest paid celebrities on Instagram is singer-songwriter Beyonce Knowles. The 39-year-old singer dropped down one place from the 2020 list.
Last year, she came in seventh place, when it was revealed that she was earning up to $770,000 per post.
However, this year it has been revealed that the star is able to earn a larger amount of $1,147,000 per Instagram post.
She regularly shares posts featuring her husband Jay Z, as well as selfies and snippets of her most recent work.
9. Justin Bieber – $1.12 million per post
In ninth place is Canadian singer-songwriter Justin Bieber, 27, who can earn up to $1,200,000 per post
In ninth place is Canadian singer-songwriter Justin Bieber who can earn up to $1,200,000 per post.
The 27-year-old’s overall net worth is estimated to be approximately $265 million.
Since he broke into the music seen in 2008, he has steadily grown a large following of fans who support his music.
Similarly, he has accumulated a large following on Instagram, and currently boasts 179 million.
Justin regularly shares photos of himself and his wife, Hailey Baldwin, 24, as well as regular shirtless selfies, and snippets of his latest work.
10. Kendall Jenner -$1.05 million per post
The third Kardashian-Jenner sister to make the list, Kendall Jenner came in at the 10th spot of Instagram earners for 2021
The third Kardashian-Jenner sister to make the list, Kendall Jenner came in at the 10th spot of Instagram earners for 2021.
The supermodel, 25, who is currently dating NBA star Devin Booker, has 170 million followers on the platform.
Like her sisters, she regularly uses her Instagram to promote her projects, including her new tequila brand 808, as well as posting candid snaps.
Making her debut on the list this year, she makes an incredible $1.05 million per post on the platform.