Footy great Brian Taylor lights a fuse in the Channel Seven vs Fox Sports footy war by making a VERY snarky comment live on air

• Brian Taylor couldn’t resist jab at rival network
• Footy broadcasting war has erupted yet again

By JAMES COONEY FOR DAILY MAIL AUSTRALIA

Veteran footy commentator Brian Taylor has taken a cheeky jab at rival network Fox Sports during Channel Sevens’s broadcast of the Adelaide Crows vs Port Adelaide showdown at Adelaide Oval on Sunday.

Taylor, known for his unfiltered quips, couldn’t resist stirring the pot on Sunday, igniting a fresh chapter in the ongoing broadcast wars.

During the first quarter, Taylor dropped the not-so-subtle dig at Fox.

‘It’s good to be here at the Adelaide Oval,’ he said live on air.

‘The only broadcasters actually at the ground.’ 

The comment was a clear dig at the fact Fox Footy were doing their broadcast from a studio.

Brian Taylor took a cheeky swipe at rival network Fox Sports during Channel Seven’s broadcast over the weekend

Taylor, known for his unfiltered quips, pointed out that Seven were doing their commentary from Adelaide Oval – unlike Fox Sports

The remark didn’t go unnoticed by footy fans, who took to social media to post about it.

‘Love that, BT goes whack,’ posted one X user.

‘Good call. Can always tell when commentators are just in the studio,’ replied another.

Other footy fans were not bothered that commentators were not actually at the game.

One posted: ‘Couldn’t care less if Fox Footy were in North Korea if it meant not listening to BT.’

Another chimed in: ‘So Fox is using their commentators and money more wisely.’ 

Taylor, who played 140 games for Richmond and Collingwood between 1980 and 1990, recently risked angering his own bosses by stating that he believes fans could do without a third of the current footy shows on the air – including those on his own network, which has made a huge investment in AFL panel shows. 

‘The last 10 years we’ve been saying, “Got any money to do a Sunday footy show or something” and they’ve been going “No, no there’s no money to be found”,’ Taylor said on the Life of Brian podcast.

Seven has spent big on their AFL coverage for 2025

‘All of a sudden we’ve got 15 shows, one every hour of the day. So it is bizarre, the competition is red hot, the AFL must be sitting back licking their lips and saying this is what we want.

‘Full blown coverage of the AFL can’t get any better than what it is right at this moment. It’s amazing.’

The comments come at a sensitive time for Seven, with the broadcaster heavily investing in AFL discussion shows this season as it airs The Agenda Setters, Unfiltered, Extra Time, Sunday Footy Feast, Kane’s Call and The Wash Up.

Fox is airing AFL 360, On The Couch and AFL Tonight, with Nine offering Footy Classified and The Sunday Footy Show.

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Footy great Brian Taylor lights a fuse in the Channel Seven vs Fox Sports footy war by making a VERY snarky comment live on air

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