Ford has changed the launch date of its new Bronco after being slammed by Nicole Brown Simpson’s sister over plans to release it on OJ Simpson’s 73rd birthday – 26 years after it became famous as his getaway car amid his double murder charges.
The auto company announced Friday it is delaying its first glimpse of the new Ford Bronco to July 13, pushing it back four days from the original plan of July 9.
‘The reveal of the all-new Bronco lineup will now happen on Monday, July 13. This is instead of July 9,’ Ford said in a Tweet.
‘We are sensitive and respectful to some concerns raised previously about the date, which was purely coincidental.’
The move came after the car giant came under fire when it announced last week it was relaunching the model on July 9 – the same day Simpson will celebrate his 73rd birthday.
Ford has changed the launch date of its new Bronco after being slammed by Nicole Brown Simpson’s sister over plans to release it on OJ Simpson’s 73rd birthday – 26 years after it became famous as his getaway car amid his double murder charges. Pictured is the white Ford Bronco during the 1994 chase when the former football star was charged with double murders
The auto company announced Friday it is delaying its first glimpse of the new Ford Bronco to July 13, pushing it back four days from the original plan of July 9
The white Bronco became one of the most infamous vehicles on the road back in 1994 when the former football star led cops on a televised car chase down an LA highway following the brutal murders of Nicole Brown Simpson and Ron Goldman.
Brown Simpson’s heartbroken sister Tanya Brown slammed Ford for its decision earlier this week, telling the Detroit Free Press she was shocked at the distasteful timing of the release.
‘Is that on purpose? My first reaction was, “are you kidding me? This is funny?”,’ she said.
‘I just don’t know if it’s a good marketing twist.’
Brown told how the trauma of her sister’s slaying is still fresh today with last week marking the 26th anniversary of her murder and this Wednesday the infamous car chase.
‘We have moved on but you don’t forget. You learn to live without that person. It gets easier with time,’ she told the Free Press.
Nicole Brown Simpson’s (pictured with OJ Simpson in 1993) sister slammed Ford’s decision to launch its new Bronco on OJ Simpson’s birthday
Social media users also criticized Ford’s choice of launch date.
‘This has to be on purpose. Hey are you including a signature pair of driving gloves?’ one person tweeted, alluding to the pair of blood-soaked gloves – one found on Simpson’s estate and the other outside Brown Simpson’s home – which led to the prosecution unraveling in Simpson’s murder trial when the sports star was asked to put on the gloves and they were too small for him.
‘Ford says it’s just a coincidence that the new ford bronco release date is OJ Simpson’s birthday. They went on to say it’s also a coincidence they’re not releasing the glove compartment till Johnnie Cochran’s birthday,’ one person tweeted in reference to Simpson’s lawyer.
Another tweeted: ‘Next up on WTF 2020?!: Ford is revealing the Bronco on OJ Simpson’s birthday.’
Ford had insisted the choice of date was ‘purely coincidental’ and previously refused to consider changing it.
Social media users continued to cast doubt on Ford’s claims the original date was ‘purely coincidental’
‘We’re going to reveal Bronco just like we said we would on July 9,’ Mike Levine, Ford North America product communications manager, told the Free Press, adding that Simpson’s birthday is ‘purely coincidental.’
Ford did not return DailyMail.com’s request for comment Friday morning over the date but hours later announced the delay to the launch on Twitter – again insisting the original plan was ‘purely coincidental’.
Brown welcomed the news of the date change, telling Detroit Free Press Friday it was a ‘good move’.
‘I think that was a smart move on their part, a respectful move. This was a horrible crime, a horrible murder. Why give somebody that attention, once again?’ she said.
But social media users continued to raise doubts that the initial date was a so-called ‘coincidence’.
‘y’all lyin. you did it for publicit,’ one person tweeted.
Another simply posted a meme of Simpson with the caption ‘awkward…’.
The auto company announced in a Tweet last week it planned to give its first glimpse of the new Bronco on July 9, falling on the same day that OJ Simpson will celebrate his 73rd birthday
Social media users cast doubt on the firm’s apparent lack of awareness and criticized the choice of launch date
Ford replied to DailyMail.com’s request for comment with the same statement made in its Tweet.
Ford first announced the controversial world premiere of the new Bronco on social media on June 13 tweeting ‘The Wild Returns’.
The SUV, which will be built at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year.
Ford has kept details of the remake of the classic 1966 to 1996 vehicle secret but it will be made in both a two-door and four-door version and will feature independent front suspension.
It is poised to rival the Jeep Wrangler and appeal to drivers looking for an off-road adventure.
But the car is best known for being embroiled in the so-called ‘Trial of the Century’ when Simpson was accused of murdering his ex-wife Nicole and her friend Goldman back in 1994.
Simpson during his 1995 murder trial where he was accused of murdering his ex-wife Nicole Brown Simpson and her friend Ron Goldman
The former sports star famously led LA cops on a car chase in a white Ford Bronco on June 17 1994, after he was charged with the two slayings.
The car was driven by his friend and former teammate AL Cowlings and footage of the 60-mile two-hour slow-speed pursuit along an LA interstate was aired on live TV and watched by 95 million Americans – making it one of the most watched events in TV history.
Simpson walked free after an 11-month trial which was streamed live on TV and closely followed by the nation.
He was controversially acquitted but was later found responsible for the wrongful deaths of the two victims in a civil trial.
At the time of the car chase and trial, Ford was reportedly far from pleased with being tied to the case.