Are you looking to expand your business in 2021? As the 5th largest economy in the EU, Spain is a popular market to break into, but with competition high, it can be difficult to get your business to stand out.
The good news is that there are several tried and tested methods of making your business succeed in the Spanish market, and today we’re sharing four of the best with you.
So, let’s get started.
Outsource to Spanish experts
Every country has its own protocols and beliefs, and so when it comes to how you market your foreign business in Spain, it’s important that you adhere to these different rules. If you don’t know the market, it can really come through to the audience you’re trying to appeal to, and who knows it better than those who live there?
With 17 individual communities within Spain, each having its own set of cultural beliefs, getting your marketing right from day 1 is critical to success. So, whether it’s taking help from a Spanish marketing agency or hiring individual Spanish experts, outsourcing your marketing requirements will really help to translate your business and what you’re about in the right way.
After all, the product you sell may have a different appeal in a Spanish market, and so may require a different approach in the way it is advertised. It is ALWAYS worth reviewing your selling points before you put anything out there.
Set up a toll-free number
Toll-free numbers are as relevant today as they were decades ago and implementing one into your business plan can make great strides in how successful your business is in a foreign country.
Toll-free numbers in Spain benefit from being easily recognizable, either starting with 800 or 900 and are widely trusted amongst those living in Spain.
But, that isn’t the only benefit of getting a toll-free number for your business. They work to encourage callers to contact your business, wherever they are based, safe in the knowledge that they won’t have to spend a penny to do it! The result? Not only will you look more established and trustworthy, but it will also help you get more business.
G-Tele offers Spanish toll-free numbers for as little as £20 pcm and with no long-term contracts tying you in, opting for one is a no-brainer!
Make it personal
As Spain is home to over 45 million people, and benefits from a thriving economy, it has never been so important to make your business plan personal to your target audience. Part of that is about understanding the culture of the market you’re trying to enter into, but it’s also just as important to make your content strategy well-thought-out and bespoke to those who may be reading it.
You can’t underestimate the power of personality, and so whether it’s a well-written email or a thoughtful sales call, ensuring your approach isn’t generic will go a long way to helping you make positive headway.
Breaking into any new market can be tricky, but if you’re considering taking your business to Spain in 2021, following these simple steps can help you get off on the right foot!