Fresh blow at Marks & Spencer as marketing chief quits

Published on: May 30, 2025

By CITY & FINANCE REPORTER

Updated: 22:09 BST, 30 May 2025

The executive behind Marks & Spencer’s advert campaign featuring Alex Scott has quit.

Marketing director Anna Braithwaite’s exit is another blow to the retailer after she helped deliver its turnaround.

She is leaving after four years – in which time the retailer shaked off the image of its clothes being dowdy.

Star-studded partnerships, including with the likes of ex-England footballer Scott and actress Sienna Miller, have helped M&S win over younger customers.

Transformation: Star-studded partnerships, including with the likes of ex-England footballer Scott have helped M&S win over younger customers

However, the retailer has been grappling with the fallout of a cyber attack that occurred over Easter.

Online shopping remains suspended but the group is hoping to relaunch orders through its website and app as soon as next month.

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Fresh blow at Marks & Spencer as marketing chief quits

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Fresh blow at Marks & Spencer as marketing chief quits