Front Row: Erdem X H&M, your first look

Be first in line for a floral victoriana dress by Erdem X H&M,

Alexa Chung is a big fan of Erdem

Alexa Chung is a big fan of Erdem

H&M is well versed in hosting sell-out designer collaborations. This year’s partnership with Front Row favourite Erdem, however, looks set to be its most wanted yet. 

After our exclusive preview of the collection, which lands in stores next month, we can confirm that the British designer has stayed true to his coveted catwalk looks. 

So, if like us and Alexa Chung, you’re a big fan of his floral victoriana dresses and antique-style accessories, here’s your chance to snap them up for (a lot) less.

Our advice? Dresses are what Erdem does best, so this is your chance to get a showstopper. See you in the queue.

From £14.99-£229.99, in stores and from 2 November




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Celebrate with Smythson

Phoebe Tonkin stars in Smythson's fashion short to celebrate the brand's 130th birthday

Phoebe Tonkin stars in Smythson’s fashion short to celebrate the brand’s 130th birthday

Luxury leather brand Smythson may be 130 this month, but it’s showing no sign of slowing down – in fact it is having quite a moment. 

Not only has it made a foray into fashion film – its short starred actress Phoebe Tonkin and accompanied the brand’s latest campaign – but it has revamped its travel site with support from fashion icon Grace Coddington and has a new flagship boutique. 

Head down to the New Bond Street store (which is on the very site founder Frank Smythson had his first shop) to nosy at the brand’s impressive archives. We challenge you to leave without your own bespoke stationery.

 131-132 New Bond Street, London W1;



For a post-fashion-month technology detox, Swinton Estate’s newly opened Country Club & Spa in North Yorkshire provides the perfect escape. Spa days from £155; rooms at its Park Hotel from £195 a night for two; 

What to wear? See below… 

The perfect break: Swinton Estate¿s newly opened Country Club & Spa

The perfect break: Swinton Estate’s newly opened Country Club & Spa


Jeans, £69, Mint Velvet,

Cardigan, £189, Me + Em, Jeans, £69, Mint Velvet,



 Do good as you doze

Fashion label Hush and charity Refuge, which supports victims of domestic violence, have got together so you can do good as you doze. For every set of Hush and Refuge’s new #oneforone pyjamas sold, the brand will donate £52, the cost of one night in a refuge for a woman and her child escaping domestic violence.