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Front row: The year in fashion

Were you a Gucci girl or a disco diva? Global fashion search platform Lyst has tracked 80 million of us over the past 12 months to compile the ultimate fashion click list. Here’s what we lusted after in 2017…   

MOST-SEARCHED BRANDS 

1 Gucci

Are you a Gucci girl? Gucci tops the list as most-searched brand of 2017

2 Forever 21

3 Balenciaga

4 Vetements

Balenciaga is the third most-searched brand of 2017

Vetements is the fourth most-searched brand of 2017

Balenciaga (left) and Vetements are the third and fourth most-searched brands of 2017

5 Free People

THE IT-BAGS

1 Gucci’s Marmont

2 J W Anderson’s Pierce (also the most popular of 2016)

J W Anderson’s Pierce

J W Anderson’s Pierce

3 Chloe’s Nile

Chloe’s Nile

Chloe’s Nile

4 Cult Gaia’s Ark (summer’s Insta trophy bag)

5 Gucci’s Dionysus  

Gucci’s Dionysus

Gucci’s Dionysus

TOP TRENDS

1 GUCCI

The Italian label rules as the most-searched brand of 2017, along with the trends it generated: loud florals, clashing prints and embroidery. 

Gucci rules as most-searched brand with its loud florals, clashing prints and embroidery

Gucci rules as most-searched brand with its loud florals, clashing prints and embroidery

2 LOGOMANIA

A style embraced by everyone from Balenciaga to Boohoo.  

Boohoo embraces top trend Logomania with this feminist T-shirt

Boohoo embraces top trend Logomania with this feminist T-shirt

3 ELEVATED STREETWEAR 

Off-White and Vetements wear the crown.

4 STUDIO 54  

Disco style danced back, with searches for sequins up 42 per cent from June to November.

5 POWER TAILORING still means business with a 68 per cent increase in searches for blazers. Red and pink suiting soared in September.

AND THE LOOKS TO TAKE YOU INTO 2018

1 DARK FLORALS

2 CHECKS

3 BOLD COLOURS  

WE LOVE!

When a style has been around for a decade, you know it’s worth investing in. 

WEAR WHERE   

The Northern Ballet’s production of The Little Mermaid is touring to Edinburgh, Milton Keynes and Leicester until May.



Read more at DailyMail.co.uk