He’s garnered a huge following on Instagram in recent weeks, thanks to his lavish lifestyle and endless string of holidays.
And Italian businessman Gianluca Vacchi showed no signs of stopping on Tuesday, as he shared another envy-inducing snap from his yacht in Miami Beach.
The 50-year-old displayed his impressive physique in nothing but tiny white Speedos as he topped up his tan on the deck of his vessel during a sun-soaked festive season.
Topping up the tan: Italian businessman Gianluca Vacchi showed off his impressive physique on Tuesday as he spent Christmas aboard his yacht in Miami Beach
The heavily-inked businessman first showed off his impressively muscular frame as he reclined aboard the luxurious boat, in nothing but the briefs.
Sporting a bright red ankle cuff and round mirrored sunglasses, Gianluca looked as casually cool as ever in the snap, simply captioned: ‘Merry sunny Christmas!’
Clearly enjoying a relaxing Christmas, the hunky Italian then shared another snap of himself looking out to sea from the yacht – with its sprawling wooden deck and lavish white sofas visible in the background.
Life of luxury: Clearly enjoying a relaxing Christmas, the Italian then shared another snap of himself looking out to sea from the yacht – with its sprawling wooden deck visible behind him
The wealthy Italian owns manufacturing company SEA Società Europea Autocaravan through his entrepreneurial father.
His net worth is said to be around £350 million, with an approximate annual income of around £15m.
However the millionaire shot to social media fame after he went viral by sharing a video of himself emerging from a freezing anti-aging chamber, and performing a dance routine in just his pants and snow boots.
Main man: The wealthy Italian owns manufacturing company SEA Società Europea Autocaravan – although he has become something of a social media star in recent weeks
The cryotherapy chamber is a device that blasts the body with temperatures of -16C, and the 50-year-old is said to use the treatment to feel young and keep his skin looking firm.
The video was seen more than 76,500 times and racked up more than 750 comments within the first few hours.
Vacchi has since become something of a social media star – showing off his lavish lifestyle on yachts, planes and beaches to his 11.2 million followers.
The businessman also shot to prominence when he was seen on holiday with Zac Efron in 2014 – and has since been spotted with the likes of Cristiano Ronaldo and Luis Fonsi.
Hey big spender: He is known for showing off his lavish lifestyle on yachts, planes and beaches to his 11.2 million followers – with an alleged net worth of £350 million