When supermodel Cara Delevingne shot an advertising campaign for a luxury brand at a South African wildlife reserve, she described the experience as ‘humbling’.
But the tragic death of a woman, who was mauled to death by a lion at the same park last week, has revealed just how great a risk Cara faced.
Now her multi-million-pound promotional launch for Swiss watch firm TAG Heuer has been axed in Britain.
The 25-year-old model spent several days in December at the Dinokeng Game Reserve for the photoshoot.
When supermodel Cara Delevingne shot an advertising campaign for a luxury brand at a South African wildlife reserve, she described the experience as ‘humbling’
The 25-year-old model spent several days in December at the Dinokeng Game Reserve for the photoshoot
Cara was allowed to walk among the lions under the watchful eye of their handler, ‘lion whisperer’ Kevin Richardson, after being assured that the animals would not attack with him present.
The shots, taken by David Yarrow, were due to be unveiled at a celebrity party at London’s Maddox Gallery last Wednesday and an auction was expected to raise tens of thousands of pounds for charity.
But TAG called off the bash just three hours before it was scheduled to start. The firm said: ‘Due to the deeply sad and shocking death at a reserve, which was used as a backdrop to the campaign, we have decided to cancel out of respect for the family of the deceased.’
A source close to the brand added: ‘The relatives of the woman, rather than business, are our primary concern.’
Cara was instead taken to a nearby restaurant by TAG boss Jean-Claude Biver, where they dined with Spice Girl Geri Halliwell.
Mr Richardson said he was devastated to learn of the unnamed woman’s death last week. The reserve has been closed to visitors since the tragedy.
Now her multi-million-pound promotional launch for Swiss watch firm TAG Heuer has been axed in Britain
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