Glassons Supersoft collection restocks and is praised for similarity to Skims

Aussie women race to buy restocked ‘super soft’ collection at Glassons which are considered a ‘dupe’ for the Skims shapewear

  • Australian fashion retailer Glassons has just restocked its Supersoft collection
  • The Supersoft contour fabric is made up of 95 per cent nylon and 5% elastane
  • The brand is selling slinky dresses, long line t-shirts, tube tops and skirts
  • The fabric has been likened to the hugely popular American brand Skims 

An Australian fashion retailer has just restocked its extremely popular ‘super soft’ fabric collection that is regularly compared to Kim Kardashian’s shapewear brand Skims.

Glassons is well-known for its on trend fashion pieces but its core Supersoft contour range has been earning particular praise of late because of its similarities with a celebrity brand – at a fraction of the cost.

‘Since launching the Long Line Tee ($19.99) this year, it has consistently sold out across stores and online – we’re now offering a complete collection of styles in our customers favourite Supersoft fabric,’ Glassons Australia CEO James Glasson told FEMAIL.

Glassons is well-known for its on trend fashion pieces but its core Supersoft contour range has been earning particular praise of late because of its similarities with a celebrity brand – at a fraction of the cost

The Long Line Tee is now joined by the $39.99 Low Back Unitard, the $19.99 Bandeau Super Crop Top and the $69.99 Short Sleeve Maxi Dress

The colour range is diverse with cream, black, brown, as well as soft pinks and blues regularly stocked in various styles on the website

The Long Line Tee is now joined by the $39.99 Low Back Unitard, the $19.99 Bandeau Super Crop Top and the $69.99 Short Sleeve Maxi Dress

‘We’re making good quality, inexpensive hybrids of shapewear, contouring clothing, accessible for our customers through frequent restocks of the trending cuts across all our stores and online.’

The Long Line Tee is now joined by the $39.99 Low Back Unitard, the $19.99 Bandeau Super Crop Top and the $69.99 Short Sleeve Maxi Dress.

The colour range is diverse with cream, black, brown, as well as soft pinks and blues regularly stocked in various styles on the website.

Those that already own a selection of the Supersoft collection praise it for being form-fitting, a good quality basic and overall, able to ‘upscale’ any regular outfit.

Those that already own a selection of the Supersoft collection praise it for being form-fitting, a good quality basic and overall, able to 'upscale' any regular outfit

Those that already own a selection of the Supersoft collection praise it for being form-fitting, a good quality basic and overall, able to ‘upscale’ any regular outfit

‘I am in love with this top, excellent cut and such beautiful fabric! A great staple piece and I will be buying it in every colour… the fabric is excellent quality, it feels like butter,’ one woman wrote online.

‘A must buy! Obsessed with this dress. It accentuates all the right parts and is very comfortable. I’m very happy,’ said another.

A third added: ‘This top is a necessity for everyone’s wardrobe. You can wear it to work, the club or even a professional event. You can style these tops so many ways. I would recommend it every time’.

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