Alphabet Inc’s Google is raising the price of its YouTube TV online service for new customers as it adds channels from Time Warner Inc’s Turner, National Basketball League and Major League Baseball, the company said Wednesday.
Less than one year after launching YouTube TV, the company is increasing its pricing to $40 per month from $35 per month as it adds Turner’s channels.
This will include TNT, CNN, TBS, truTV, Cartoon Network and its adult-oriented spin-off Adult Swim, Turner Classic Movies and HLN.
YouTube TV will also be adding MLB Network and NBA TV, the company said.
Alphabet Inc’s Google is raising the price of its YouTube TV online service for new customers as it adds channels from Time Warner Inc’s Turner, National Basketball League and Major League Baseball, the company said Wednesday
Google is expanding its offering at a time when a growing number of competing services, such as Dish Network Corp’s Sling TV, AT&T’s DirectTV Now and Hulu, are vying to win over the growing number of viewers who are cancelling their cable subscriptions to watch their favorite shows online.
The costs for these offerings range from $20 for Sling TV’s most basic offering of 30 channels to $39.99 for Hulu’s one with more than 50 channels.
The four largest cable and satellite companies lost 1.5 million pay TV customers in 2017.
Google is betting that its strong sports offering will help win over more subscribers, said Heather Moosnick, director of content partnerships, YouTube TV.
‘Sports is really one of the key offerings that a millennial would be willing to pay for a live TV service,’ she said.
To that end, Google has targeted sports fans with its TV ads this year.
Less than one year after launching YouTube TV, the company is increasing its pricing to $40 per month from $35 per month as it adds Turner’s channels. This will include TNT, CNN and TBS, and soon will be adding MLB Network and NBA TV, the company said
WHAT CAN YOU WATCH ON YOUTUBE TV FOR $40 A MONTH?
Google is raising the price of its YouTube TV streaming service as of March 13.
The monthly fee will raise to $40 for new customers, though existing customers will continue to pay $35, as before.
It’s also added a number of new channels.
At the base price, customers will have access to:
ABC
CBS
Fox
NBC
AMC
BBC America
BBC World News
Bravo
Big Ten Network
Cartoon Network
CNBC
NBC Sports
CBS Sports Network
CNN
Comet
The CW
Disney Channel
Disney XD
Disney Junior
SEC ESPN Network
E!
ESPN
ESPN 2
ESPN U
ESPN News
Fox Business
Fox News
Fox Sports
Freeform
FS1
FS2
FX
FXM
FXX
NBC Golf
HLN
IFC
MSNBC
National Geographic
Nat Geo Wild
NBC Sports Network
Newsy
Olympic Channel
Pop
Smithsonian Channel
Sundance TV
Syfy
TBS
Telemundo
Tennis Channel
TNT
Turner Classic Movies
truTV
Universal Kids
Universo
USA
We TV
YES
YouTube Red
Ninety-six percent of YouTube TV’s ads on television so far this year have appeared during sports programming, including the Super Bowl, according to iSpot.tv, which tracks TV ads.
When Google launched YouTube TV last April it was cautious with how much content it was offering so that it could keep the price low enough to entice cord cutters or people considering cutting the cord, Moosnick said.
At launch YouTube TV offered almost 50 channels in five markets.
With these additions, YouTube TV will have almost 60 channels, and be in 100 markets, Moosnick said.
The new pricing will take effect for new users who sign up after March 13, the company said.