Google may be preparing to axe its Play Music service when it releases a new music subscription platform.
It’s been rumored for several months now that Google plans to launch a new platform called YouTube Remix to compete with Spotify and Apple.
If Google moves ahead with YouTube Remix, the firm would likely kill off its 7-year-old service, Play Music, Droidlife reports, citing sources familiar with the situation.
Google may be preparing to axe its Play Music service when it releases a new music subscription platform. It’s been rumored for several months now that Google plans to launch a new platform called YouTube Remix to compete with Spotify and Apple
Google provided few details about the rumored ending of Play Music.
‘We’ve previously announced the combination of the YouTube Music and Google Play product teams — music is very important to Google so it’s critical we have one offering that meets the needs of consumers and artists,’ a YouTube spokesperson told Droidlife.
‘Nothing will change for users today and we’ll provide plenty of notice before any changes are made’.
When Google releases its new service, it’s likely that the firm will force users to adopt Remix (or whatever the platform is eventually named), by the end of this year, Droidlife said.
It’s unclear when YouTube Remix will be released or how much it will cost, as well as what will happen to YouTube Red, Google’s ad-free, subscription-based service that was launched in 2016.
Inevitably, it should serve as an opportunity for Google to simplify all its various music subscription services.
Google is rumored to be prepping a new music subscription service called YouTube Remix. When it releases the new service, it’s likely that the firm could also axe YouTube Red
It’s been rumored for several months now that Google plans to launch a new platform called YouTube Remix to compete with Spotify and Apple, but pricing and a launch date are unclear
Rumors began to build about a so-called streaming service dubbed YouTube Remix in mid-2017.
At the time, reports said that the service would offer a Spotify-like music experience, with advanced recommendation algorithms.
It may also keep the video element of YouTube.
Sources said that record label Warner Music Group has already signed on, while Sony Music Entertainment, Universal Music Group and Merlin are in talks with YouTube.
YouTube confirmed some details about the product at SXSW, saying that it would be a service based around recommendations with an extensive music catalogue.
It’s said to be able to serve up music for users based on the time of day, where they are and other factors, Droidlife reported.
At SXSW, the firm said it wasn’t concerned about being late to the game among rival music platforms as it had made an ‘enormous investment’ with a product that ‘you will be proud of’.
Google has tried its hand at streaming platforms on several occasions.
It announced Google Play Music, a streaming service, in 2011.
YouTube launched ad-free, subscription-based YouTube Red in 2016 featuring exclusive video content from popular creators such as Lilly Singh Michael Stevens.
Unlike Apple and Spotify, the company has far failed to convince people to use its pay-for services.