Gwyneth Paltrow was spotted filming a Christmas commercial for her brand Goop on Tuesday.
The Iron Man actress, 52 — who recently went bra-free in a plunging nude dress — teased her bust in a lowcut grey dress that hugged her petite frame while out in New York City.
She teamed her first look with a silver snake necklace and olive-green toned stiletto heels.
The blonde vixen changed into a more festive look, donning a luxurious navy fur coat and matching A-line dress underneath.
Her pin-straight locks were let loose and tucked inside her coat as she waved at fans and photographers.
Gwyneth Paltrow was spotted filming a Christmas commercial for her brand Goop on Tuesday in NYC
She posed near a Goop storefront with an adorned Christmas tree as she filmed the commercial.
Gwyneth launched the wellness and lifestyle brand back in 2008. The company started as a weekly health newsletter which she wrote while she lived in London with her family.
She took the title of CEO in 2016 and promotes the brand frequently on social media. It’s wide variety products include skincare, jewelry, facial serums, brushes and body butters.
The company moved its headquarters from New York to Santa Monica in 2016. It’s brick-and-mortar are located in Los Angeles, Montecito, Sag Harbor, Mauna Lani and Larkspur, California.
Goop has previously been under fire for mainstream fringe health practices, such as selling crystal for vaginal insertion and a a $725 pajama set.
According to PitchBook Data, the brand is valued at $250M and has raised over $82 million from venture capital firms and private investors.
Goop has proven to be successful as its beauty products increased revenue by 40% since last year.
Paltrow owns a personal stake of about 30%.
When she is not busy promoting her business, the mother-of-two has her hands full with her son Moses, 18, and daughter Apple, 20.
Back in May, she admitted to Cultured Magazine she is getting more savvy online and is grateful her teenagers keep her in the loop.
When asked how she will manage the internet when her kids go off to college she said, ‘Luckily, I talk to my daughter multiple times a day, and I’m sure when Moses goes it will be the same.’
The blonde vixen changed into a more festive look, donning a luxurious navy fur coat and matching A-line dress underneath
When she is not busy promoting her business, the mother-of-two has her hands full with her son Moses, 18, and daughter Apple, 20; seen in 2022
Paltrow shares Moses and Apple with ex-husband Chris Martin from Coldplay; Gwyneth and Chris seen in a throwback snap
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting it off on the set of Glee; seen in January 2024
Paltrow shares Moses and Apple with ex-husband Chris Martin from Coldplay — the pair said ‘I do’ in 2003 before ending their marriage in 2016.
Of their relationship she told British Vogue, ‘We just didn’t quite fit together. But man, did we love our children.’
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting it off on the set of Glee.
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