On Friday night, she was the centre of attention as she bared her enviably toned abs at the the adidas x JD EQT campaign bash in east London.
And Hailey Baldwin had all eyes on her once again on Saturday, when she walked the runway for Matty Bovan’s S/S18 presentation as a part of the Fashion East show for London Fashion Week.
The 20-year-old beauty sported a notably unusual look for her strut down the catwalk, with her eyes framed by heavy black liner, which culminated on either side of her face into white-tipped arrows.
Strutting her stuff: Hailey Baldwin walked the runway for Matty Bovan’s London Fashion Week debut on Saturday
Standing in contrast, stark white makeup was applied underneath the distinctive markings, which the model sported with style as she pulled a sullen face.
Her ensemble for show was also eye-catching, with the blonde beauty donning an off-shoulder dress made up of a mix of slashed up patterned fabric.
She was joined by fellow models Winnie Harlow and Georgia May Jagger, who were also seen wearing heavy eye makeup as they made their way down the catwalk.
Rounding out her look with a pair of light strappy heels, her moment in the spotlight was a far cry from the look she sported earlier in the day, when she was spotted making her way to the show wearing a muted all-black ensemble.
Hailey, daughter of actor Stephen Baldwin, donned an embellished oversized black coat, which she teamed with knee-high black boots and a smart plain sweater.
With a pair of fashionable angular sunglasses shielding her eyes, she wore her blonde tresses in a neat topknot ahead of her runway unveiling.
Her trip to London follows a busy previous weekend for the star, who attended the Zadig and Voltaire New York Fashion Week presentation, as well as the star-studded Harper’s Bazaar ICONS bash.
The talented model recently completed a massive shoot for fashion brand Nicole Benisti’s autumn/winter 2017 campaign, of which she has been named as the face.
While in London, Hailey has also been celebrating her new adidas EQT campaign, which culminated in a star-studded gathering in east London on Friday night.
Hailey recently revealed that she takes offence to being called an ‘Instagram model’, as she believes it belittles her achievements.
She told Elle magazine: ‘It’s not fair, because I work my a** off to make what I have and to prove that this is what I want to do.
‘I want to be a model. I don’t want to be an Insta model, nor am I an Insta model. I don’t think I would be where I am if people didn’t see something in me.’
Ab-tastic: Hailey Baldwin was joined by Maya Jama and Jourdan Dunn, as the trio lead the fashion pack at the adidas x JD EQT campaign held at The Old Truman Brewery in London on Friday for London Fashion Week