Hailey Bieber took to Instagram on Thursday to treat her over 50million followers to a slew of behind-the-scenes images from her latest Rhode campaign.
As the 27-year-old skin care enthusiast launched her pineapple refresh cleanser, she uploaded snapshots posing on a Bahamian beach in a seashell bikini top.
It was teamed with white thong bottoms and a flowy, ruffled pink shawl.
The star, who is married to Justin Bieber, bared her flat abs and pert derriere in the skimpy look.
Her dark hair blew in the wind and she looked serene with her eyes shut as the clear ocean was visible behind her, making for an ethereal shot.
Hailey Bieber took to Instagram on Thursday to treat her 50.8 million followers to a slew of behind-the-scenes images from her latest Rhode campaign
Another outtake featured the runway regular in a sheer white dress as she stretched out in white sand
As the 27-year-old skin care enthusiast launched her pineapple refresh cleanser, she uploaded snapshots posing on a Bahamian beach in a seashell bikini top
Another outtake featured the runway regular in a sheer white dress as she stretched out in white sand.
Bieber wore an anklet as well as her unmissable huge sparkler of a wedding ring in the photos.
She rocked damp hair throughout the collection of pictures, which received more than 488,000 likes within the first hour it was posted.
Hailey wrote in the caption, ‘Pineapple refresh is HERE. get yours rhodeskin.com @rhode.’
She wore a black, one-piece, white-trimmed Tropic of C swimsuit in another snap from the photo shoot.
And she wore a yellow diving tank on her back with matching goggles slung around her neck in one photo.
Her fans quickly took to the comments to profess their devotion to her, with one person writing, ‘Hailey is so naturally beautiful it’s INSANE !!!!’
The stunner lathered up her face with her new product as she rested in a bath tub
Hailey gave her two small pups attention while taking a break in the sand
Bieber first announced her new cleanser nearly one week ago.
She wrote to her followers online, ‘@rhode Calendar 2024 Pineapple Refresh Cleanser arrives 1/25 9am pst.’
The post featured a set of gorgeous sunkissed images along with black and white variations with her wearing a white bunny hat for March portion of her almanac.
For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showcased her striking features and freckled skin.
About the new face wash, a post on Rhode’s Instagram account offered consumers a thorough description.
‘Safe for sensitive + acne-prone skin, it’s our gentle, effective formula designed to rinse the day away without leaving your skin feeling stripped or tight.
‘The first step in the full rhode routine — a cleanser with clinically proven, long-lasting hydration,’ a caption shared on Thursday read.
She wore a black, one-piece, white-trimmed Tropic of C swimsuit in another snap from the photo shoot
Hailey showed off coordinating yellow socks and a yellow towel in a face-less snap
Along with the product launch, Hailey printed a limited number of 2024 Rhode calendars
Hailey even enlisted supermodel and former Victoria’s Secret Angel Candice Swanepoel for the launch.
The two beauties cross-collaborated as they geniusly marketed both of their brands – Bieber’s skincare and Swanepoel’s swimwear range Tropic of C.
The South Africa native appears in the calendar as Miss October.
On Wednesday Hailey teased in her Instagram Stories that the first 1,000 people to order her cleanser would also snag the 2024 calendar.