Hairdresser, 28, launches a styling product business that sells 10,000 units in its first WEEK – and it can be used on any hair type
- Christopher Rea, 28, is a former professional hairdresser turned entrepenuer
- The Adelaide-based business mogul launched a haircare range called Sculptr
- It released a hair clay, texturising spray and ‘dust’ for creating volume and shape
- In the first week of sales Mr Rea sold 10,000 units of product to customers
A former professional hairdresser has created three revolutionary hair products that claim to build texture and volume in seconds, and he sold 10,000 units in his first week online.
Christopher Rea, 28, who is based in Adelaide, South Australia, left school in Year 10 to pursue a career in hairdressing, initially in his parents salon as an apprentice.
At 16 he knew that he would create his own range of products, but it took seven years from when he moved into his own barbershop for his dream to be realised.
Sculptr was born out of a desire to create a line that anybody could use, no matter what type of hair, style or concerns they had.
Sculptr was born out of a desire to create a line that anybody could use, no matter what type of hair, style or concerns they had
Christopher Rea (pictured), 28, who is based in Adelaide, South Australia, left school in Year 10 to pursue a career in hairdressing, initially in his parents salon as an apprentice
‘In the beginning I did my research and I reached out to multiple companies within the industry,’ Mr Rea told FEMAIL.
‘My primary focus revolved around trialing and tweaking what we could create, then moving into the testing of the scents, the hold and the texture of the product; all in order to create my overall idealistic styling product range.’
It took more than two years to create his signature Sculptr Clay ($35) and the Sculptr Styling Dust ($25) which promise to give volume to the majority of hair types on the market.
Mr Rea also created a texture spray ($30) for those who are looking to keep their summer locks in check all year round.
It took more than two years to create his signature Sculptr Clay ($35) and the Sculptr Styling Dust ($25) which promise to give volume to the majority of hair types on the market
How do you avoid greasy hair?
Greasy hair is never a good look. The best recommendation that I can give is to begin your morning routine with our Sculptr Dust, distributing throughout the hair, but focusing more so on the roots, rather than the ends.
You want to work this throughout the roots, and then move onto our Sculptr Clay, applying majority of this product throughout the ends of the hair, and this time, avoiding the roots.
The great benefit of using the Sculptr Dust is that it will act as an absorber and it will help draw out any of that oil or excess moisture from the roots, with the Sculptr Clay then being applied to help finalise the style and give that matte finish to the look.
‘One of the unique qualities of Sculptr is that all of the styling products can be used in conjunction with one another, which allows different styling looks to be made for whatever the mood,’ he said.
‘We are almost at the stage of being plastic-free with all of our packaging, with the next range we released to be completely glass.’
Mr Rea is adament that his products will always be animal cruelty free and vegan.
‘Our overall aim is to simplify styling, making it easier for the individual to achieve that salon style, in their own home,’ he said.
‘Our overall aim is to simplify styling, making it easier for the individual to achieve that salon style, in their own home,’ he said
So far the entire product range is selling ‘extremely well’, with 10,000 units bought during the seven days after the website launched.
‘The definite favourite is the Sculptr Clay, which makes sense to me as a barber, because the majority of men are after that natural looking finish, but also a product which enables that pliable but firm hold,’ he said.
‘My favourite thing about our clay is that it is a super malleable product; it supports the style you are trying to achieve.’
In the future Mr Rea has his sights set on creating a hair retention shampoo and conditioner.