Women of all different ages and sizes stripped down to just their underwear in a new unretouched campaign to empower girls and women worldwide.
The empowering campaign, which rolled out a set of photos and a powerful video, is for the collaboration of skincare brand, Babor, and the the All Woman Project, and it shows a diverse cast of models, ranging from activists to mothers, designers, editors, and more, showing off their completely natural bodies
In the campaign, which was made to create awareness about body positivity and celebrate diversity, models are half naked in their underwear, and in the video different women can be heard in the background describing how they learned to love their own bodies for what they are.
Natural: Women of all different ages and sizes stripped down to just their underwear in a new unretouched campaign for the collaboration of skincare brand, Babor and All Woman Project
Video: The empowering campaign shows a diverse cast of models, who range from activists to mothers, designers, editors, and more, showing off their completely natural bodies
Throughout the video, the models are seen completely bare with no makeup on, as a track plays in the background of different women sharing different bits of advice and powerful statements.
The women were asked personal questions off-camera and one woman responded to what word best describes her, saying, ‘The word that best describes me as a woman is becoming. I’m always in the process of becoming.’
When asked what makes them feel beautiful, one woman shared, ‘Empathy makes me feel beautiful.’
While another woman described that the best feeling in her opinion is, ‘Waking up and loving what you see.’
One woman can be heard in the background saying, ‘I’m fierce, I’m strong, I’m sensitive.’ While another expressed, ‘More women need to be empowered by other women.
As another confessed, ‘I feel empowered when I know that I’m making a difference in the world.’
Ending the video on a strong note, the track continued to play in the background as you can hear the ladies sharing their final thoughts.
One woman said, ‘To me natural beauty is sinking in to what you just are and loving it.’ While another said, ‘There is no right way to be a woman.’ Lastly, the video ends with one of the models saying, ‘I am all woman.’
Real: Models are either naked or in nude bras and underwear, with no makeup on, as they describe what makes them feel like a woman and what makes them feel beautiful
AWPXBabor: The campaign’s aim was to make girls and women worldwide feel empowered and beautiful in their own bodies and to help boost women’s self-esteem and confidence
Confidence: Different women shared what word describes them, and one said, ‘The word that best describes me as a woman is becoming, I’m always in the process of becoming’
Advice: When asked what advice women had in the video, someone shared ‘More women need to be empowered by other women’
The All Woman Project, a non-profit organization dedicated to helping women feel confident in their own skin regardless of race, age, or shape, collaborated with Babor on a limited edition skincare set which will donate 50 per cent of profits to the foundation.
Babor’s collaboration with the All Woman Project, AWP, marks the luxury skincare brand’s first North American partnership and the campaign shows women of all different ages, races, and sizes, talking about what makes them feel beautiful.
Babor shared in a statement, ‘We are so thrilled to introduce the All Woman Project collaboration.
‘Celebrating women, empowerment, individuality, and true beauty through a creative campaign featuring unretouched photography with an inspiring cast of women – we stand for all women.’
Powerful: Another woman shared, ‘I feel empowered when I know that I’m making a difference in the world’
Beauty: Some of the other women said, ‘To me natural beauty is sinking in to what you just are and loving it,’ and ‘There is no right way to be a woman’
Brand: Babor’s collaboration with the All Woman Project, AWP, marks the luxury skincare brand’s first North American partnership
Launch: In collaboration with Babor, AWP teamed up with the brand on a limited-edition Beauty Ampoule Set which is $40 with 50 per cent of proceeds donated to the AWP
Collab: AWP is a non-profit organization dedicated to helping girls and women feel confident in their own skin regardless of race, age, or shape
In support of the foundation, Babor not only created the campaign, they launched a limited-edition AWPxBABOR Beauty Ampoule Set, which includes four Hydra Plus Active Fluid Ampoules and three Active Night Fluid Ampoules, which are little glass canisters containing a serum.
The set of seven ampoules is priced at $40 and Babor will donate 50 per cent of all sales from the collaborative Beauty Ampoule Set to The All Woman Project.
All Woman Project is a foundation whose aim is to display more unretouched photo and video campaigns of women showing off their true, natural beauty in the industry, in order to better the lives of girls and women everywhere.
All of the AWP projects are casted, curated, and directed by two models, Charli Howard and Clémentine Desseaux, while produced by a New York City based production company, Les Mijotés.
In addition to unretouched campaigns, AWP also organizes events and workshops in schools, where body image, self-esteem, and insecurities are thriving, and helps influence girls to make their own clubs to help change the way they feel about themselves.
Stars: Two models featured in the campaign are not new to the spotlight, as Charli Howard, 26, (right) and Nicola Griffin, 58, (left) have both bared their bodies for the camera before
Swimsuit: Nicola (pictured) is most famous for becoming the oldest woman to ever star in Sports Illustrated swimsuit edition back in 2016
Curvy: Charli, (pictured) famously known for being told at size six that she was ‘too big’ to succeed in the fashion industry has become an activist for body positivity
They also try to provide girls with different role-models to help inspire them and give them the strength to boost their self-esteem and feel good about the skin they’re in.
Two of the models featured in the campaign are not new to the spotlight, as Charli Howard, 26, and Nicola Griffin, 58, have both bared their bodies for the camera before.
British model Nicola, who is a size 12, grabbed everyone’s attention when she became the oldest woman to ever star in Sports Illustrated swimsuit edition back in 2016. She stripped down to a metallic gold bikini and showed off her body for the magazine.
Charli has also shown off her natural body for the camera many times before; she was first thrust into the spotlight when she revealed a modeling agency had told her that at a size six that she was ‘too big’ to ever succeed in the fashion industry.
Since being told she was ‘too big,’ she has been an activist for body positivity ever since and has even shared motivational advice saying that cellulite is ‘nothing to be ashamed of.’