Have you been applying your foundation wrong?

A top make-up artist has revealed the correct way to apply your foundation – and why you shouldn’t just smear it all over your face using your hands.

Fabio Sarra, who works for BeYou and Charlotte Tilbury, said you should always start from the centre of the face and work outwards.

This is because most people tend to have redness around the nose and cheeks, meaning this area needs the most coverage.

He also explained that this is why you shouldn’t put splodges of foundation all over your face and rub it in, as you won’t need as much in certain area.

Make-up artist Fabio Sarra has explained why you should always start from the centre of the face and work outwards 

Speaking to Good Housekeeping, Fabio explained: ‘It’s better to start from the centre of the face and work outwards when applying foundation as most people tend to have redness around the nose and cheeks.’

He added that the secret to a natural make-up look is to apply foundation only in the places that you need it.  

‘Blending from the centre outwards also gives a more natural looking base, focusing on the areas that need it most, rather than just covering the whole face,’ he said. 

His top tip comes after Korean beauty gurus hailed a bizarre new technique to make foundation last longer. 

He said you shouldn't put splodges of foundation all over your face and just rub it in, as you won't need as much coverage in certain areas 

He said you shouldn’t put splodges of foundation all over your face and just rub it in, as you won’t need as much coverage in certain areas 

The cosmetic pioneers said the best way to seal your foundation is to dunk your entire face in a dish of freezing cold water for 30 minutes.

The  trend is known as ‘Jamsu’, which means ‘dive’ or ‘submerge’ in Korean,  and Bella Hadid is said to be among the celebrity converts.

Make-up artist Kristina Pustov, 22, from Portland, Oregan, demonstrated the technique on her YouTube page.

She explained it is ‘supposed to give you a flawless matte finish that will last all day’ by sealing your liquid make-up first with powder, and then water.  



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