Cheers! Heineken is giving away free 31-packs of its NON-ALCOHOLIC beer to people who are giving up booze for Dry January
- The iconic beer brand launched its non-alcoholic Heineken 0.0 in the US in January of 2019
- The malt beverage has 69 calories per bottle but no alcohol
- Heineken is now giving away free packs with 31 cans online
- The limited-edition January Dry Pack is for people who are participating in Dry January by giving up alcohol for the whole month
Heineken wants customers to know that giving up booze for Dry January doesn’t have to mean giving up beer.
Earlier this year, the brand launched Heineken 0.0 in the US, a non-alcoholic beer that tastes remarkably like its traditional offerings.
And ahead of Dry January — when people vow to give up drinking for the entire month— the brand is giving away 31-packs of Heineken 0.0 to fans who just can’t bear to give up beer entirely.
Keep your resolution! Heineken is giving away free 31-packs of its non-alcoholic Heineken 0.0 beer for Dry January
‘Who says January has to be dry?’ the brand asks on the the website for the January Dry Pack.
‘Take on the New Year dry with the limited-edition January Dry Pack. Cheers your way through the month with zero alcohol, complements of Heineken 0.0.’
The limited-edition pack is free to fans while supplies last — which may not be long.
A survey earlier this year found that 23 per cent of Americans planned to participate in Dry January for 2019, and many are expected to give up booze again next month.
![The drink: Heineken 0.0 is made with hops, water, and barley, which is brewed and fermented with A-yeast, after which the alcohol is removed and the beer is mixed with flavors](https://i.dailymail.co.uk/1s/2019/12/27/18/22718054-0-image-a-2_1577470885827.jpg)
The drink: Heineken 0.0 is made with hops, water, and barley, which is brewed and fermented with A-yeast, after which the alcohol is removed and the beer is mixed with flavors
While non-alcoholic beer may raise a few eyebrows, demand for the product is growing: According to Fortune, sales of non-alcoholic beer is expected to surpass $25 billion by 2024.
Heineken’s is made with hops, water, and barley, which is brewed and fermented with A-yeast — just like it’s alcoholic beer.
The company then uses a special, secret process to remove the alcohol, before a brewmaster mixes it up with some malty and fruity flavors to make up the difference in taste.
It made its debut in the Netherlands in 2017, and has since expanded to markets across Europe and the US.