Baked beans lovers have expressed their anger online after Heinz reduced the size of its iconic cans – but left the prices the same.
A Kraft Heinz media spokesperson told Daily Mail Australia that the new can sizes were introduced to suit the appetites of each member of the family.
‘Census results show that Australian households have changed over the last decades, and Aussies are looking for ideal can sizes to suit different occasions,’ Heinz said in a statement.
Australian baked beans lovers unhappy with Kraft Heinz new range of beans (stock image)
‘In 2016, Kraft Heinz commissioned a comprehensive consumer and shopper research to understand consumers,’ usage of Heinz beans and spaghetti.
‘Based on this research, Kraft Heinz is in the process of launching a wider assortment of sizes, which includes a new 300g and 555g size.
‘This portfolio will better meet the different needs of the changing Australian households and their usage occasions,’ the statement said.
The company also said it would removed its logo from packaging for a limited time and replace it with new names to highlight which can sizes are best for the different dining occasions.
‘These discoveries regarding the Australian consumer have inspired us to create a Heinz Beanz range that will cater to every Aussie, for every occasion, whether snacking, having a meal with a loved one or the whole family.
‘Removing the Heinz logo for a limited time is a bold move. We want to emphasise our commitment to consumers and celebrate the introduction of the new can-sizes and occasions,’ it said.
However, the company did not specifically address why the prices of the new range remained the same despite some cans being smaller in size.
The new 300g sized cans are selling for the same price as the 420g version, NewsCorp reports.
Consumers say the new range price remained the same despite being smaller (stock image)
According to NewsCorp, that Farmers Direct were selling the older version of the baked beans cans for $2.09, while Woolworths which stocked the new 300g version had been selling it for $2.
A consumer slammed Heinz, writing on Facebook that the new reduced can sizes were acting as a ‘badly disguised profit grab.”
Meanwhile, several other social media users had gone online to complain about the the reduced can sizes that comes with the old price range.
‘Woollies are selling both beans and spaghetti in the new sizes at the old price in Belconnen (Canberra),’ said one social media user.
While another social media said: ‘Those a***holes at Heinz have reduced the size of baked beans by 25 percent but the price has stayed the same.’
Several baked beans consumers have also lamented their disgust over the matter online
While another user could not mince his words when posting his displeasure over the matter