Helen Skelton is the latest star to be targeted by AI-generated scams as fake images of her have flooded social media.
Hundreds of fans on X have reportedly come across fake adverts of Helen, which have AI-generated pictures of the presenter in underwear.
While the BBC Morning Live presenter, 41, has not commented on the scam, a warning was issued to anyone who comes across the untrustworthy posts and websites.
East Midlands Cyber Security Centre shared on X: ‘X users may have seen clickbait ads in their feeds that appear to be targeting television presenter and actress Helen Skelton, similar to the one below.
‘Our advice is to not click on the ads. Previous ads of a similar nature have led to people being scammed.’
Helen Skelton, 41, is the latest star to be targeted by AI-generated scams as fake images of her have flooded social media
Hundreds of fans on X have reportedly come across fake adverts of Helen, which have AI-generated pictures of the presenter in underwear
Commenting on the AI-scam, fans wrote: ‘Why is so many bots showing Helen Skelton… have I missed something, blocking them by the dozen’,
‘Why is my timeline full of adverts with fake AI-generated newspaper headlines featuring Helen Skelton in various states of undress? Why Helen Skelton? Weird’,
‘What are these relentless fake Helen Skelton adverts about? Poor Helen’,
‘I have no idea why this platform is pushing me scam BBC News adverts featuring Helen Skelton? What has she done to deserve this?’,
‘Why is every 4th post on my timeline a fake news headline about Helen Skelton!!!!’.
MailOnline have contacted Helen’s representatives for a comment.
Helen shares her three children – Ernie, 9, Louis, 7, and Elsie, two – with her ex-husband, retired rugby league player Richie Myler.
The ex-Blue Peter presenter and Richie, 34, split in 2022 after a decade together and Helen moved out of their marital home in May.
Richie recently welcomed baby number two with Stephanie Thirkill, 33, the daughter of Richard Thirkill – the president of Leeds Rhinos and worth a quarter of a billion pounds.
While the BBC Morning Live presenter has not commented on the scam, a warning was issued to anyone who comes across the untrustworthy posts and websites
East Midlands Cyber Security Centre shared a statement on X following the scam
Fans shared on X that they were having to block and report dozens of fake adverts of Helen
The former Blue Peter star shares her three children – Ernie, 9, Louis, 7, and Elsie, two (all pictured) – with her ex-husband, retired rugby league player Richie Myler.
The ex-Blue Peter presenter and Richie, 34, (pictured in happier times) split in 2022 after a decade together and Helen moved out of their marital home in May
Richie recently welcomed baby number two with Stephanie Thirkill, 33, (both pictured) the daughter of Richard Thirkill – the president of Leeds Rhinos and over £250M
The rugby ace welcomed son Freddie with Stephanie and the couple already share daughter Olivia, who was born in May 2023.
In July, Helen shared a glimpse inside her new home in Cumbria, following her split from Richie.
The star moved back to her home town to live with her parents as she moves on from her divorce.
Helen’s ex-home was a sprawling property made up of two interconnecting houses.
It comprised of eight bedrooms, six bathrooms, four reception rooms, an annex, and an outdoor heated pool.
She and Richie spent a £1.1million purchasing the two adjoining properties set in an exclusive gated community.
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