An expert has revealed the ultimate status symbols beloved by royals, celebrity mothers and mumfluencers alike, including exclusive baby carriers, designer nappy bags and Scandinavian furniture.
Tiffany Norris, a high end Mummy Concierge based in London, keeps the homes and wardrobes of the most glamorous and elite mothers in order, ensuring they have the latest brands and gadgets for their little ones.
The Kensington-based guru, 40, has revealed how patterned Artipoppe baby slings – which can cost as much as £600 – have become a hit among the likes of Gigi Hadid, Millie Mackintosh and even royals in including Princess Eugenie – because of their Instagram appeal.
Meanwhile logos are making a comeback, with Helen Flanagan and Kylie Jenner among the celebrities and influencers posing with Christian Dior changing bags, costing as much as £2,400.
Elsewhere, clunky prams have been replaced by favourite lightweight brand Bugaboo – beloved by everyone from Pippa Middleton to Rochelle Humes.
And plastic children’s toys and ‘garish’ baby gyms are out – with sleek wooden playthings and traditional designer baby clothing, purchased second hand, the most popular buys among stylish parents.
What’s in
Artipoppe carriers
Tiffany Norris, a high end Mummy Concierge based in London, has revealed how the exquisite patterned Artipoppe baby slings – which can cost as much as £600 – ha Millie Mackintosh
Made In Chelsea star turned yummy mummy Millie Mackintish has an array of the stylish carriers, and is seen wearing the leopard one as she dines out with her second daughter
Over the past year Artipoppe has exploded across Instagram, with glamorous mums including Emily Ratatjkowski,, Gigi Hadid, Millie Mackintosh and even Princess Eugenie pictured wearing the patterned baby carriers.
Tiffany told FEMAIL: ‘The Artipoppe is the ultimate accessory for any mummy influencer at the moment . Why? Because it’s just so beautiful. Every instagram photo is going to look stylish.’
Plain slings are no longer enough, and their trademark leopard print slings – copied by other brands- have become the latest infant accessory for mum influencers across Instagram to be seen in.
And it’s no wonder they are the ultimate status symbol, with prices for the eye-catching designs ranging between £300 to £687.
It is popular with the likes of model Emily Ratatjkowski, left, and Elsa Hosk, right
Former TOWIE star Lucy Mecklenburgh is pictured wearing the stylish python print version of the Zeitgeist collection
Left: Influencer Hatte Bourn wears the pink sky version, while Princess Eugenie’s husband Jack Brooksbank wears the ying and yang print (right)
Every Artipoppe carrier comes with padded shoulder straps and a waistband, as well as comfortable leg padding for your baby, who can be carried both on your front and back in multiple ergonomic positions (Gigi Hadid and Jessica Alba pictured)
With everything from bold peacock print to the bohemian ying and yang sign, the Zeitgeist range can be adjusted to four different sizes and go from newborn to two years old – worn both to the front and on the back.
The Dutch company was founded by Anna van den Bogert in 2012 after the birth of her second baby.
Anna set out to create stylish baby carriers that are both useful for the mother, sustainable in their design and fashionable at the same time.
Dior diaper bags
When it comes to accessories, logos are back, with Christian Dior diaper bags popping up across influencers’ chic mum posts. Soap star and mother-of-three Helen Flanagan was pictured sporting the £2,400 changing bag in a recent post
WAG Summer Bianca – girlfriend of Cardiff City football player Bobby Reid – has also been using the accessory since the birth of their son
At Kylie Jenner’s recent baby shower, the make-up mogul was gifted a £3,600 Dior pram and the Dior small DiorTravel suitcase, which retails for £2,900
When it comes to accessories, logos are back, with Christian Dior diaper bags popping up across influencers’ chic mum posts.
Soap star and mother-of-three Helen Flanagan was pictured sporting the £2,400 changing bag in a recent post, while WAG Summer Bianca – girlfriend of Cardiff City football player Bobby Reid – has also been using the accessory since the birth of their son.
Meanwhile at Kylie Jenner’s recent baby shower, the make-up mogul was gifted a £3,600 Dior pram and the Dior small DiorTravel suitcase, which retails for £2,900.
Bugaboo prams
Pippa Middleton and husband James Matthews are seen with the Bugaboo Fox. The design costs roughly £1,200 once add-ons are included
Bugaboo has long been a favourite among Chelsea yummy mummies, celebrities and royals. Pictured: Gigi Hadid using her model in the snow
Bugaboo has long been a favourite among Chelsea yummy mummies, celebrities and royals alike.
The smaller the better, with travel influencers raving about the airplane-friendly light and nimble ‘Ant’, while the more sturdy Bee, Fox and Donkey are also favourites.
High profile fans include Meghan Markle, Kate Middleton, Victoria Beckham and Sir Elton John, as well as Pippa Middleton and her husband James Matthews who have been seen pushing their eight-month-old son Arthur in a £1,100 model.
Reports previously emerged suggesting the Sussexes were given the popular Bugaboo Fox – the same model used by Pippa and James – by a friend ahead of Archie’s arrival. The design costs roughly £1,200 once add-ons are included.
Suggestion that the anonymous friend had ‘used it herself’ led many royal watchers to speculate the mystery gifter was Amal Clooney, who opted for a Bugaboo for her own twins, Ella and Alexander, now two.
After being pictured with the £1,600 Silver Cross baby carriage at Princess Charlotte’s Christening, the Duchess of Cambridge is rumoured to have purchased a Bugaboo ahead of the birth of Prince Louis in 2018.
WAG and influencer Naomi Genes is seen out shopping with her Bugaboo Fox
Influencer Nush Cope is seen out and about in London with her Bugaboo Bee 6
While celebrity fans of the brand are now commonplace, Dutch founder Max Barenbrug revealed he still remembers his first high profile endorsement.
‘Madonna was the first to have one – I went completely crazy,’ he continued.
The idea behind the company was to ‘make a stroller a hip investment, rather than an ugly necessity’, he said.
The result are designs that look as much at home on city streets as they do on country trails. And they are environmentally friendly, too.
The Bugaboo Fox Classic model comes complete with high-spec additions like hand-stitched handlebars and eco-friendly fabrics – perfect for parents used to the finer things in life.
It also boasts features designed to make the precious cargo as comfortable as possible, including a quilted micro twill lining and advanced all-wheel suspension system that sounds befitting of a high super car.
Bohemian maternity wear
Forget hiding your bump in black or baring it in a crop top a la Mel B in the nineties, today’s chic mum-to-be wears the latest independent British or European brand. Left: Millie in Doen and Louise in Rhode
Floaty dresses are the must-have attire for yummy mummies. Seen: Rochelle Humes in Free People
Left: MIC star Tabitha Willett in Rixo and right, Vogue Williams in Muse and Moda
Forget hiding your bump in black or baring it in a crop top a la Mel B in the nineties, today’s chic mum-to-be wears the latest independent British or European brand.
Made In Chelsea stars Millie Mackintosh, Louise Thompson and Tabitha Willet turned to brands including Doen, Kitri Studio, Beulah London and Rixo.
Elsewhere Rochelle Humes opted for Free People and Vogue Williams wore Muse & Moda to dress their stylish bumps, with floaty dresses the must-have attire for yummy mummies.
What’s out
Old-fashioned clunky Silver Cross prams
After being pictured with the £1,600 Silver Cross baby carriage at Princess Charlotte’s Christening, seen, the Duchess of Cambridge is rumoured to have purchased a Bugaboo ahead of the birth of Prince Louis in 2018
Once the ultimate symbol of luxury, the £1,600 Silver Cross baby carriage seen at Princess Charlotte’s Christening simply isn’t practical for the modern day influencer.
The most desirable pushchairs fold down to cabin size while still looking stylish and comfortable.
Tiffany told FEMAIL: ‘Influencers, celebrities and even royals are now globe trotting a lot more to get the perfect instagram photo so they need a pram thats lightweight and can be taken as hand luggage on a plane.’
Bright baby clothes
Out: ‘Brightly coloured clothes are out – gone are the days when influencers dress their babies in multicoloured, unicorn pyjamas’ (left). Instead the latest craze is the traditional look, seen right on MIC star Tabitha Willett’s daughter Ottilie, in a handsmocked dress
The latest craze is the traditional look – from smocked collars to traditional dungarees and hand knitted garments.
Tiffany said: ‘Brightly coloured clothes are out – gone are the days when influencers dress their babies in multicoloured, unicorn pyjamas.
‘It’s now all about traditional wear and dresses. Smock London do the most exquisite collared night dresses that Mary Poppins would certainly approve of.
‘Get rid of all your trendy hooded baby tracksuits! Influencers are embracing British tradition and dressing their children in traditional smocked dresses including brands like Anna Fie.
Buying new
Buy secondhand not new: With sustainable fashion in the spotlight more than ever, even influencers and yummy mummies are taking a look at their children’s closets
With sustainable fashion in the spotlight more than ever, even influencers and yummy mummies are taking a look at their children’s closets.
With baby clothes not likely to be worn for longer than a few months, buying clothes from second hand designer stores is all the rage.
Tiffany said: ‘Buying everything new is out – influencers still wants their little ones decked out in designer clothes but there’s now a new way to do it. Brands such as Kidswear collective (which sell pre loved designer clothes) is the shopping experience de jour right now.’
Garish baby gyms
Not aesthetically pleasing: Flashing musical colourful play gyms and anything garish and musical is out
Instead, to blend in with influencers stylish interior designed house, activity gyms should be wooden and sleek like the Little Dutch gym above
In line with the sleek minimalist Scandinavian look, plastic and bright gyms – just like clothes – are no longer the done thing.
Tiffany said: ‘Flashing musical colourful play gyms and anything garish and musical is out.
‘Instead, to blend in with influencers stylish interior designed house, activity gyms should be wooden and sleek like the Little Dutch versions and the play gym de jour is from lLovevery.
Clay handprints
Elsewhere, the easy DIY clay handprint kits are a thing of the past, as a new technology takes over
Elsewhere, the easy DIY clay handprint kits are a thing of the past, as a new technology takes over.
Sleek bronze sculptures are now the way to remember your little one’s first moments – and tiny limbs, according to Tiffany.
She told FEMAIL: ‘Clay handprints when your newborn is born are no longer in.
‘Influencers are turning away from clay handprints and instead heading to Wrightson and Platt who create beautiful bronze sculptures using your baby’s hands and feet. Pure luxury’.
Sleek bronze sculptures are now the way to remember your little one’s first moments – and tiny limbs, according to Tiffany
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