Address validation isn’t a new concept. Businesses waste huge amounts of time verifying the information they’ve been given. Address validation systems dramatically reduce the amount of time this takes.
The best systems, such as Address4, don’t just verify the information, they also correct it when necessary.
That’s why it’s one of the top systems recommended by businesses. As a business owner, it’s important to utilize a well-known and respected address validation system. It provides authenticity to the company.
Customers can accidentally enter the wrong address into a system without address validation. This leads to a parcel being dispatched to the wrong address. It takes time for it to be delivered and returned. It also costs the company money in return costs.
Customers who haven’t received their parcel when they expected will lose confidence in the supplier and are likely to leave bad reviews. This can be very damaging to the reputation and therefore viability of any business.
In short, cost savings, customer retention, and ongoing business success make address verification software essential for all businesses. The system also offers benefits to customers.
Mobile Solutions
Since 2016 more people have accessed the internet via a mobile connection than a fixed connection. It’s inevitable as the technology in mobile devices continues to improve. They are significantly more convenient than grabbing your desktop and waiting for it to power up.
Fortunately, mobile address validation systems have now been introduced. That means anyone can become a customer while on the go. It sounds simple but you need to remember we live in a society accustomed to instant gratification.
The ability to securely order in minutes from a mobile device is important for customer retention. As a customer, you appreciate being able to order at any time in any place. Address validation is a key part of this process working effectively.
Creates Guest Checkout Option
The majority of address validation systems allow companies to give customers a guest checkout option. For some customers this is important. It’s generally faster and it feels less committed than having to create an account.
That means it’s more attractive to you as a customer and increases the likelihood of you completing a purchase. After all, the simpler it is to place your order the better!
Alterations Before Shipment
It’s not often you get your address wrong, although input errors are possible. Address validation will auto-correct your address, ensuring the parcel comes to where you want it.
However, lives are unpredictable, you never know when something will happen and you won’t be there to collect a parcel. That’s the great thing about companies that use address validation software.
Because the software does everything, from validating the address to printing the address label, you can change your delivery address in moments via your mobile. The only limitation is the physical label. In other words, the address can be changed right up to the point of delivery.
More Accurate Delivery Schedules
With improved address accuracy it’s easier for the supplier and the courier to identify the date and time they’ll make your delivery. In short, you’ll be given the smallest delivery window possible, minimizing the time you have to take away from other things, such as work.
These efficiencies also translate into cost savings for the company supplying your goods, potentially justifying price reductions in the future or perhaps encouraging a loyalty scheme.
The perks aren’t guaranteed but are possible for a company focused on customer retention.
It Makes Fraud Harder
Fraudsters glean what information they can’t from the internet and, when possible, use it to get goods or credit in your name.
However, if businesses are using address validation systems, it’s harder for someone to use your name and payment details but have the parcel sent to a different address. You should note it’s harder but not impossible. It makes fraud harder but doesn’t stop it.
However, anything that helps to protect your information is a good thing.
Reinforces Reputation
It’s worth noting that some countries have very strict laws regarding data accuracy, storage, and use. Businesses operating in these countries must meet the rules and address validation will help with this.
The additional benefit as a customer is that you know the business is complying with all the relevant laws. That’s good for your confidence in the business and enhances their reputation.
Summing Up
The bottom line is that address validation improves your experience as a customer. You know what to expect from the system and can feel reassured that you’re dealing with a reputable company. In other words, your order will arrive on time.
To help encourage all businesses to implement address validation systems it is advisable to only use companies that have such a system in place. This will quickly place pressure on other businesses to add address validation to their systems.