Earlier this year, it was revealed Amazon billionaire Jeff Bezos was backing a start-up that aims to reverse the anti-ageing process – and, judging by photos of the executive looking buff in St. Barts this week, it’s clearly a mantra the 57-year-old applies to his own life.
The divorcee, who split from ex-wife MacKenzie Scott in 2019, looked tanned, buff and a far cry from the geeky tech nerd he once was as he cosied up to current squeeze Lauren Sanchez on the Caribbean island.
Estimated to be worth £156.8billion ($210billion), Bezos is the second richest man in the world after Elon Musk – and he’s undergone a spectacular image transformation since finding his fortune in online shopping.
Here, FEMAIL looks at just how Bezos went from a geeky-looking budding entrepreneur into a billionaire with serious brawn…
Fresh-faced: Bezos pictured in 1997; the young tech entrepreneur looked like his image was the last thing on his mind as he sported high-waisted chinos, a monobrow and a receding hairline
The Amazon founder, now 57, spotted on holiday in St Barts during the Christmas break, showing off his toned body in red and pink Hawaiian-inspired shorts
The billionaire was seen packing on the PDA with his lover Lauren Sanchez during a boat day – and showing off the muscular physique he spends hours honing in the gym
THE BILLIARD BALL-SMOOTH HAIR
Early photos of Jeff Bezos show him surrounded by books, wearing classic 90s business attire of a shirt and high-waisted chino pants.
His light brown hair is receding and his eyebrows meet in the middle – it’s a far cry from the action hero look that the billionaire is currently sporting on his Caribbean super yacht.
Key to Bezos’ image overhaul was the decision to shave his thinning hair off.
By the time the Amazon Chairman had found success – and millions that quickly became billions – his hair was long gone. It’s a look he’s stuck with as his career has gone stratospheric.
Bezos has long since favoured a shaved head: Pictured at the Vanity Fair Oscar Party in 2017, Bezos and Mackenzie Scott were married for 25 years before their divorce in 2019. Right: New squeeze Lauren Sanchez, 51, pictured with Bezos at the Baby2Baby 10-Year Gala this year
BEGONE THE MONOBROW
A far cry from Vin Diesel: Bezos may now look like an action hero but in his earlier career, he preferred reading to the gym…and his look was more librarian geek chic
The Amazon founder still has a striking pair of eyebrows – with little sign of greying despite his 60th birthday being on the horizon – but the crucial difference now is that there are two, rather than just one of them.
The monobrow that appeared on many earlier photos of a younger Bezos is clearly now kept well under control by an attentive grooming regime.
THE MUSCLES: BILLIONAIRE BRAWN
The online shopping mogul sported a new look in 2017 after beefing up at the gym – he also credited lots of sleep and a healthy diet for his increased physique
Inspiration? Dwayne Johnson and Jeff Bezos pose onstage during the 2021 People’s Choice Awards on December 7th
Perhaps the biggest change to Bezos’ image in recent years is that he appears to have hit the gym in earnest, substantially beefing up his frame.
While the young Bezos was a little rounder of face, by the time he had amassed his fortune he had slimmed down and sported a lean look.
However, since meeting new squeeze Lauren Sanchez – but as early as 2017 when he was still with his wife Mackenzie, Bezos has beefed up considerably, sporting the kind of physique usually reserved for action heroes.
The 57-year-old puts his newfound beef down to lots of sleep – eight hours a night, a healthy diet and plenty of working out.
Even so, Bezos has largely kept his body under wraps until now…but the hot weather in St Barts has clearly left him keen to let loose and showcase the hard work he has put in on making himself more toned.
The star oozed confidence on his holiday with lover Sanchez in one of the first sightings of him strutting around in just a pair of shorts.
THE BILLIONAIRE WARDROBE
Brave: The tech entrepreneur, pictured with Lauren Sanchez in 2020, isn’t afraid to make statement fashion choices
Cool cowboy: The Blue Origin space founder donned a stetson to address the press following a post launch briefing in July
With success came an exuberant wardrobe; Bezos was well-known for wearing an outlandish dinner jacket at gala dinners and red carpet events.
However, there’s been a sea change in recent years, with his wardrobe apparently becoming cooler, with fashionable Hawaiian-inspired swim shorts, flip flops and slimming black t-shirts his go-to attire in the Caribbean.
His space suit hasn’t harmed his image either; the Blue Origin founder regularly wears his space outfit with a stetson or a baseball cap.