How much influencers were earning promoting MilkRun

Delivery start-up MilkRun announced this week that it will close its doors and make all staff and riders redundant. 

And now the incredible sums the grocery delivery app was paying influencers to promote the company online has been revealed. 

PR queen Roxy Jacenko, who was one of several personalities boosting the app on social media, told The Sydney Morning Herald on Saturday that all her outstanding invoices have been paid, including those for stars she manages through her Ministry of Talent agency.

The publication understands MilkRun was paying influencers between $850 and $10,000 per post to boost the service. 

Among those on the payroll along with Jacenko were Married At First Sight star Martha Kalifatidis and tennis champion Nick Kyrgios’ girlfriend Costeen Hatzi. 

Hatzi ‘was making a nice little earner out of Milkrun’ The Sydney Morning Herald claimed this weekend. 

Company founder Dany Milham sent an email to its 400 workers on Tuesday informing them the delivery service would be closing for good by the end of the week.

‘I’m writing to let you know that we have made the difficult decision to wind down the business, and as a result, MilkRun will cease trading this Friday,’ Mr Milham wrote. 

Entrepreneur Mr Milham, the co-founder of popular mattress-in-a-box brand Koala, founded the grocery start-up in 2021. 

It serviced select suburbs in Sydney and Melbourne, promising rapid delivery of food and essentials. 

PR queen Roxy Jacenko (pictured) who was one of several personalities boosting the app on social media, told The Sydney Morning Herald on Saturday that all her outstanding invoices have been paid, including those for stars she manages through her Ministry of Talent agency

WAG Costeen Hatzi (pictured) ‘was making a nice little earner out of Milkrun’ The Sydney Morning Herald claimed this weekend

MilkRun appeared to have a promising future after Mr Milham closed one of the largest early-stage venture capital raisings in Australian history, securing $75million for the company in 2022. 

The CEO blamed tough economic and capital conditions for the decision to close MilkRun. 

‘Since we announced our structural changes in February, economic and capital market conditions have continued to deteriorate, and while the business has continued to perform well, we feel strongly that this is the right decision in the current environment,’ he wrote in the email. 

Mr Milham reassured staff they would be paid severance packages.  

‘We’ve always been committed to doing things the right way, and winding down the business while we still have a sufficient cash balance enables us to ensure our people and suppliers are paid in full.’ 

There have been signs of trouble at MilkRun for some time. Just weeks ago, the company announced it was slashing 20 per cent of its workforce. 

Company founder Dany Milham sent an email to its 400 workers on Tuesday informing them the delivery service would be closing for good by the end of the week