From protein powders and detox teas to gorgeous wraps and bikinis, Instagram influencers are always trying to sell us something.
Popping up in our feeds at least once a day, these models, fitness stars, makeup artists, yogis and more have harnessed more power than the average commercial.
And the top brands are taking notice, paying these influencers hundreds to thousands of dollars for a single picture.
A simple influencer photo like this one with Sydney model Cass Wood could net $500 and above – depending on how many followers one has
These paychecks are directly related to the most important number in an influencer’s Instagram profile – the amount of followers.
An influencer needs at least 3,000 followers to start bringing home the bacon, TRIBE creator Georgie Cavanagh told Husskie.
TRIBE helps connects more than 20,000 influencers with brands, and has generated 150,000 pieces of content in just two years.
Georgie broke down the cash these influencers can rake in depending on their follower count, revealing that those with at least 100,000 fans make $500 or more.
Beauty blogger Sabrina Romano, who has 123,000 followers, used to make $250 for a post but can now earn $2,000 for a picture and even $4,000 for a video.
The price drops to $350 to $500 for influencers with 50,000 to 100,000 followers, and ranges from $220 to 350 for those with 25,000 to 50,000 fans, according to Georgie.
Beauty blogger Sabrina Romano (pictured), who has 123,000 followers, used to make $250 for a post but can now earn $2,000 for a picture and even $4,000 for a video
Someone with 75,000 followers, like Brittany Janson (pictured), could nab from $350 to $500 for a single promotional picture
Meanwhile, an influencer with 10,000 to 25,000 followers likely makes $150 to $220 per post, while one with $3,000 to $10,000 fans can expect around $75 to $150.
Although it may seem more logical to focus more money on an influencer with hundreds of thousands of followers, Georgie revealed that many brands actually like to focus on paying dozens of influencers with a more intimate fan base.
‘The small the tribe the more potent in the influence, which creates more conversions for the brand,’ she said.
‘Rather than paying one ambassador $5,000 for one post to reach 500K followers, they can now pay 20-30 influencers for the same price thanks to technology.’
‘This means brands can be part of more conversations, increasing their noise and excitement.’
Georgie believes investing in ‘microinfluencers’ can be especially important for brands because they are more ‘believable and relatable’.
An influencer with 10,000 to 25,000 followers, like Karina Chorley (pictured) likely makes $150 to $220 per post
She said that it feels more genuine when these people share products, rather than a celebrity shilling makeup or car insurance on the telly.
‘You are more likely to see them walking down the street or in the aisles of your supermarket, unlike a celebrity,’ she added.
With the potential for big paychecks, it should come as no surprise that more and more people are aspiring to make Instagram their occupation.
The job has become so lucrative that now modelling coach Sarah Bhuller is running workshops to help young teens who want to add ‘influencer’ to their resume.
Where Sarah used to teach runway skills and editorial posing at her Sydney agency Modelbank, she is now helping teens create the perfect selfie.
‘A lot of advertisers are steering away from magazines, which are obviously closing down or not as popular as social media,’ she told ABC.
‘Businesses are spending more money paying social media influencers to promote their products or giving them free products to promote on their platforms.’
Someone with $3,000 to $10,000 fans, like model Bella Vayne (left) makes around $75-$150. Beauty influencer Renee Stewart (right) has 15,000 followers and likely makes $150 to $220