Do you notice that many new entrepreneurs want to know How Successful People Make the Most of Their E-commerce Manager?
It is a very important and common question among themselves.
We have talked to our dedicated customer success managers, who have been running an e-commerce website for over 10 years. B2B companies are supporting and advising many of them on how to build a successful e-commerce team. In the following interview, we have chosen his brain and ideas to help you find the right people to lead your e-commerce to success.
Where should a company start when building an e-commerce team?
We know that every store needs a manager. The same goes for online stores. E-commerce marketing, pricing, listing, and sales requirements- every website needs to be actively managed.
So, it’s important to hire someone from your organization to give you full focus on your e-commerce website. For small companies, it should not be a full e-commerce team or even a full-time employee. But I would recommend that you delegate the responsibility of the e-commerce platform to a specific person.
Who will be the manager of e-commerce?
Let’s call this person an e-commerce manager. An e-commerce manager is someone who has the right skills to oversee your online business.
This person has a good knowledge of e-commerce and this knowledge ensures that they are kept up to date. Because e-commerce is an ever-changing landscape.
Ideally, this person also understands how to make a difference in an organization. In a word, your e-commerce manager needs to be able to explain the benefits of e-commerce to each department and its objectives.
What is the responsibility of an e-commerce manager?
Although it varies based on the nature and culture of each organization. I share some common responsibilities among e-commerce managers that work for our customers.
Successful e-commerce managers keep a close eye on their own e-commerce team and other affected departments of the organization. They keep observing suppliers and of course customers.
Besides, they have many duties to prove themselves as a successful e-commerce manager:
- Monitoring and optimizing online sales results.
- Define and implement an e-commerce strategy, along with other departments responsible for tasks such as online marketing and content management.
- The budget is being set for e-commerce channels.
- Manage e-commerce team members and team roles.
- Gathering support for e-commerce within the organization.
- Reporting to higher management.
- Collect feedback from customers who order online.
- Conduct communication, process changes, and e-commerce related services.
- Managing contracts with e-commerce providers.
E-commerce managers may not be directly linked to the sales process, but their work and vision are crucial to online sales success. They need to be able to interpret business, its values, and products into an online environment.
Successful strategies for making strong e-commerce
Patience and leadership are required for any management position. Regardless of department and level, is playing a key role in overall business performance.
E-commerce is no different than management. As an e-commerce manager, it is important to have certain features present. Here are 10 features that retail experts feel are essential for success in the role of e-commerce management.
Number one: lead by example
If you want to see some of the activities and methods to follow, this is the criticism. Only saying “do it” without showing an example of how the task can be done is no longer appropriate or effective. Employees are looking for empowerment and inspiration through fear and intimidation.
Number two: Understanding of basic IT
IT simply means internet technology. Of course, IT is a huge chapter. But the e-commerce manager does not need to understand all its ins and outs. They need basic IT skills and an understanding of how the Internet works.
Ecommerce sites will inevitably have moments where IT services are needed. The goal is to have an e-commerce manager who can handle small things and reduce downtime on the site.
Number Three: Be social
This means that the e-commerce manager needs to understand how social media works. He can deal with daily advertising, competitive pricing, Photo editing work, snippets, training videos, etc. through social media platforms.
Managers must understand and maximize the biological content through such platforms to promote the SERPs of their e-commerce site and increase sales.
Number four: customer engagement
A successful e-commerce manager will not only engage with their target market. He will motivate customers to engage in their business. In order to survive in today’s changing landscape, businesses need to be provided with real-time, personalized experiences that reach customers as they need them.
E-commerce managers should try to use notifications, price comparison data and forums to get involved with the customer.
Number five: E-commerce managers must understand SEO
A site’s blood is in SEO. Managers need to understand the requirements for top SERPs. It is enough for a manager to easily create click ad campaigns in the hope of driving traffic and sales protection.
A deep understanding of SEO algorithms is required for Google, Bing, and Yahoo. Without these, your site will not be seen and your sales will sink!
Number six: Ability to present unique solutions
If you ask Top Marketing Percentile how they have succeeded in business, many will answer that they have found a solution to the problem and presented it to the world.
It’s not that you’re selling a product or a service, you’re selling a solution. Remember people want to be empowered. Yes, you have something to sell, but at the end of the day someone wants to be able to go back and say “I’ve solved this problem.”
Number seven: Logistic burden
Amazon has really pushed online companies to showcase their logistics. Although in the past people were not so concerned with many things. Like shipping times, product weights, package sizes, and various product delivery centers that had to go before their goods arrived. Amazon made such great changes.
Now, customers want to have the next day delivery option, return, package tracking, and size. So, as a manager, they have to logistic answers for the customers.
Number eight: Be a native of the country you are selling to
Literally, if you sell in an English-speaking country, you need to have a manager who can read, write, and speak English well.
The same should apply if you live in a French country. What you don’t want is someone who presents your products with grammatical errors, can’t communicate with the client, or accidentally misses the product you’re trying to sell.
Number nine: the ability to read market information
In order to stay competitive in an increasingly competitive market, managers need to be able to understand price monitoring, price comparison websites, excel sheets, and various data formats.
The manager needs to talk to other managers and team members of the industry as well as present the market data in different sections that are standard to the industry.
Number Ten: Must be open and transparent
Businesses that are free and transparent are more suitable for customers. E-commerce managers should try to provide potential clients and investors. They should ensure to secure funding, sales, and protection and avoid the misconception.
Number Eleven: Able to work Photoshop or Basic graphic work
Ecommerce management needs to participate in different social media daily, and you know for social media an attractive image always brings a high impression. And Impression helps your website popularity and ultimately it’s bringing some sales. Another hand you also need to upload a high-quality product photo for better performance when buyers not able to see the physical product when he/she buy the product from an e-commerce platform. And for E-commerce site Photo clipping path or background removal with some retouching photo is very important. And it’s not hard work to do.
Last Line
If you pay attention to e-commerce, it will be profitable. Create a business team and regularly calculate how adding people to your e-commerce team will affect your organization’s revenue, expenses, and efficiency.
Hopefully, you have got your answer to How Successful People Make the Most of Their E-commerce Manager?
Apply these in your own e-commerce site, you will have a great change!