Many businesses are now turning to Instagram for their marketing needs. Part of the reason is that statistics show that the average person spends at least 30 minutes on Insta every day.
In addition, this social media platform has become a marketing hub since there are almost one billion monthly IG users globally.
Many brands still struggle to establish their presence on Instagram despite its ever-increasing popularity. For this reason, this article covers some proven Insta marketing tips for any company. We will also discuss the role of likes in business profitability.
10 Insta marketing tips every business should learn
Here are some important tips to consider if you want to promote your brand on Insta.
Open a business account
An Instagram business account has features you won’t find in a personal account. Examples of such features include:
- IG ads
- Insta insights
- Primary and secondary message inboxes
- Instagram shopping
- Quick replies
- Call to action buttons
- Contact information
- Scheduled posts
- Branded content tags
Understand your target audience
Understanding your audience means you can create customized posts for better conversion. For example, if your target audience is based in a specific time zone, you will need to post strategically to reach them during peak hours.
Create a marketing plan
Rather than posting randomly, consider creating a marketing plan. Then, ask yourself the following questions.
- What do I want to achieve with my business?
- How often should I post?
- Should I sell directly from the app or redirect users to a different platform?
Set up a professional profile
When promoting your business on Instagram, it’s important to note that you’ll be competing with thousands of other brands. In addition, social media users have a short attention span because there are tons of other interesting content, such as Insta reels, funny videos, and memes worth browsing on IG. Here are some quick tips on setting up a professional profile on Instagram.
- Choose a profile picture that identifies with your business, preferably your logo
- Create your name and username (the username is also your Insta handle)
- Choose the most appropriate category for your business
- Create your contact information
- Create a call-to-action button for better interaction with your audience
Plan the content
Your content is what attracts Instagrammers to your business profile. For best results, consider researching your competitors to determine what you could do better. Here are a few tips to help you if you do not know where to start.
- Create quotes or text-based images to increase user interaction
- Create instructional questions to increase page views
- Create short videos to grab your audience’s attention
- Use Reels to promote your brand
Invest in your business account
Consider your Instagram account as a brand itself. To receive high returns, you may need to invest in the account. For instance, many Instagrammers tend to pay attention to posts with higher likes than those that don’t.
However, a new business profile might struggle to receive many likes. But there is a solution to this. You can buy 30 real Instagram likes from third parties such as SocialsGrow to grow your brand on this platform.
SocialsGrow also allows you to buy followers, views, comments, etc. As a result, you can begin to build your brand and compete with established businesses on this social networking app.
Reach more users with IG ads
One of the many advantages of having a business profile on Insta is the ability to run IG ads. These ads allow you to target Instagrammers based on their location, demographics, interests, and behaviors.
Partner with influencers
Instagram users are more likely to buy products or invest in services advertised by people they trust. Working with influencers gives your brand more visibility, making it stand out from the competition. For best results, choose influencers in the same industry as your business.
Interact with your audience
Come up with creative ways to interact with your followers. Here are some useful tips for starters.
- Create Insta polls
- Share valuable information in carousel posts (Instagram allows you to set up to 10 carousel slides)
- Create savable and shareable graphics
- Build your personality on social media
- Reply to comments as soon as you can
Create live videos
According to a recent study, at least 25% of digital marketers agree that live video is the most valuable form of social content. Another report also shows that video content receives at least 48% of views on social media.
But like any other type of content, it is crucial to plan before going live on Instagram. Social media users have a short attention span, and they will most likely not interact with your live stream if it doesn’t offer valuable content.
Check out these useful tips on getting more viewers for live streaming on Insta if you do not know where to start.
Do Instagram likes matter to profits?
The simple answer to this question is yes, they do. Here is why.
Redirecting traffic
You can redirect likes to any online destination of your choice. For example, if you have an e-commerce website, this option allows you to redirect some of the traffic to your website, increasing the chances of conversion.
Improving brand development
Most Instagram users will recognize your brand if it has more likes.
This is because IG likes can help build curiosity and drive more traffic to your business. When people realize that your post has a growing number of likes, they will want to interact with it to find out why so many people like it.
Also, remember that likes create an impression that people trust your business, which is crucial in converting new followers into potential customers. Eventually, your brand grows with every new like.
Better targeting
When people interact with your Instagram content, chances are they like what they see.
This helps you understand the kind of content your followers like. Similarly, it enables you to identify the content that doesn’t attract a lot of engagement. Eventually, you will learn to create more engaging content, converting the likes into customers.
Key Takeaways
Instagram is one of the most popular marketing platforms in the world. In fact, it is the ninth most visited website worldwide.
You can grow your business on Instagram even if you do not have many followers, thanks to third-party services like SocialsGrow.
For best results, consider creating an Insta marketing strategy to boost your brand. Having a marketing plan allows you to create customized posts to reach a wider audience, increasing the conversion rate in the process.
Lastly, set up a business profile rather than a personal one. A brand profile comes with unique features specifically designed for businesses on this social networking platform. You can use these features to grow your brand and reach a wider audience.