In recent years, UI and UX design have gained a lot of popularity in the tech industry. The industry experts and developers prioritize UI/UX design to attract customers and create products that consumers would love to use.
A well-crafted UI/UX product helps achieve that extra mile of getting more customers and gain popularity. Here is a list of tips on how to improve UI/UX design to achieve better business outcomes.
Help Users What They Want To Do
Whether you are designing an app, a video game, a website, or any other digital product, ensure that the users should easily find what they have come for. If they don’t, they will surely bounce off. There should be a toolbar that will allow them to do what they want to do quickly.
For example, if you visit an Amazon website, the toolbar helps you choose the product, add it to the cart, customize the wish list and pay for the product or contact support. All options are clearly labeled so that you don’t have to search for them. The features should help, not intimidate the user.
Offer Clarity
You create a site or app, or software so that the users can connect with it. To achieve this, you need to make an interface that has clarity and is simple to use. This feature also relates to the user experience (UX). There should be clear and concise labels for buttons and actions. They should be simple to read and understand.
If your users can’t figure out how to go about it, they will get frustrated and abandon your product. Keep the instructions simple so that the users can navigate, taking hints from them. Make sure you keep them brief and avoid cluttering your interface.
Maintain Consistency
It’s extremely important to be consistent in your feature placement to reduce the bounce-back rate. You need to maintain consistency throughout the product. Like if you have a menu on top of one page, then you have to make sure that it is in the same way on the next page.
The features should not be arranged every time. Otherwise, the users will not be able to relate to it. They should be able to connect every action with the previous action. For example, if you open a word document, you will see the same icons displayed on its other products like excel and PowerPoint. So, you know, there is a reason why they are consistent.
Give Informative Feedback
It is usually associated with the buttons and call to action. It would help if you made your users understand what’s happening. You can do this by telling them or acknowledging their efforts. Like if they press a button, there should be an indication that they have pressed a button.
You can do this through different ways like animating the button, changing its color, etc. If the users are uploading or downloading a file, you can indicate the remaining time. A modal or pop-up that tells that their action successfully reduces a user’s confusion and improves their experience.
Allow Reversible Action
Suppose you wanted to send a text to someone, and it failed to send, then there should be a way that it can be sent again, instead of typing it all over again. Your user interface should allow backtracking the action quickly; else, it will generate fear of failure and frustration.
If they know their actions can be undone, they will not be extra careful going to unfamiliar options. Options such as Undo/Redo or emergency exit are extremely helpful in creating a user-friendly interface.
Once you know how to improve UI/UX design, you will understand that it is not complicated but requires an integration of both skills. The user interface should be aligned with customer-friendly experiences to create a flawless design.
A visually pleasing design is of no worth if the interface is confusing and clunky, while a lousy interface will eventually result in a bad user experience. Therefore, achieving a perfect balance is critical.