IGTV must be Instagram’s best feature so far. If before you couldn’t upload a video longer than 60 seconds on Instagram, IGTV allows you to provide longer content.
Do you want to promote your brand using IGTV?
To do that, you need to have followers on your IGTV accounts and increase views on your videos. Here are tips and tricks to help you achieve your goal:
Provide high-quality content
High-quality content on IGTV means quite the same as on any other video sharing platforms. Your videos should be about relevant topics, spheres people find interesting. In addition to this, pay attention to the background, lights, the tone of the video, the length of the video, etc. And what is most important is to shoot your videos vertically.
Sometimes people think of IGTV like series you’d usually see on television. So it’s quite a successful strategy to offer continuous videos as a series. For example, if you are quite good at Photoshop, you could create ten video tutorials. In the first one, you will start with basics, and each video will cover more and more difficult topics. Your followers will know in advance when you’ll upload the next video.
Use hashtags
Using the right and relevant hashtags are essential on every social media platform to maximize your exposure. In your video description, you can post about 30 hashtags but don’t get carried away. You don’t want to come off as unprofessional, do you? If I were you, I would also avoid the following hashtags: followme, f4f, likeforlike, etc. You don’t want to promote your IGTV channel this way. Instead, use hashtags that are relevant to the content you provide. It works just like on Instagram, and people can discover your IGTV videos through the hashtags.
Who is your target audience?
That’s the most important question you can ask yourself when you are creating a marketing strategy for your IGTV channel.
Without knowing more about your target audience, you can’t reach your potential followers, right?
Some characteristics of your followers can be significant in determining what type of content you are going to share, such as age, gender, occupation, location, language, hobbies, and many others.
Well, we have established that defining the target audience is crucial. But it’s also important to analyze the followers you get. Just like Instagram, IGTV also offers some excellent analytic tools to help you increase your views more.
Promote your account outside of the app
IGTV has been around since 2018, so it’s quite a new app and doesn’t have many users. That’s why you shouldn’t promote your content only on this platform. Use other social media, like Facebook, Twitter, and especially Instagram to attract a larger audience. Share your IGTV videos on those platforms, ask your friends and followers to watch it, and give you some constructive criticism. It’s an effective way to increase video views.
Don’t forget to post consistently
Even if you consider a dozen tips and tricks, they won’t work unless you provide content consistently. Social media users hate it when Youtubers or Instagramers they are interested in disappear for weeks. The same goes for IGTV. You risk losing the followers you worked hard to get in the first place.
Posting often will also help you attract new followers. The truth is social media users usually follow accounts that seem rather popular because they are sure it provides higher-quality content. That’s one of the reasons why it’s difficult to amass a large number of likes in the beginning. So, some people found a solution that is to buy IGTV likes and add social credibility to their channel.
Listen and communicate with your followers
Your followers are a huge part of your success. The more followers you get, the more likely it is for you to forget that. But if you do, you risk losing them because people on social media hate nothing more than not being appreciated. So, make your followers feel important by engaging with them frequently.
- Like their comments.
- Reply to their comments.
- Ask them questions.
Make them feel like your IGTV channel isn’t only about you, but it’s about them, as well.
These six steps will get you more views and likes on IGTV.