How to Improve Your Keyword Strategies for a New Website

Opening a new website is not hard. The hardest part comes in generating traffic to your site and ranking high on search engines. A proactive content marketer will tell you that one of the ways to optimize your site for SEO is through proper use of keywords.

Google’s algorithm considers keywords when it comes to ranking sites on the top of the first page. However, your website will not get a high ranking if you don’t follow the right keyword strategies. That’s why this article will illustrate how to improve your keyword strategies for a new website.

1. Understand your target audience

When you’re writing content for your website, you have to think like your potential clients. By doing so, you can come up with an appropriate list of keywords or keyword phrases that your target audience would type in a search engine. If you are selling a product or service, try to think of the most likely keyword that someone would type in when searching for the specific product or service.

If you cannot figure it out by yourself, then you should consult your current customers or other persons to get an opinion of the keywords that they use when looking for a product or service.

2. Rely on keyword research tools

Thanks to keyword research tools, new website owners don’t have to struggle much to find the right keywords to use. A keyword research tool can boost your rankings and bring more traffic. And there exist a lot of reliable tools that you can rely on.

A keyword research tool helps you to understand the needs of your target audience. A reliable tool will show you the data and analytics of how people search for a particular topic, product, or service online. Once you get this data and analyze it, you can tailor your site to feature the most relevant keywords.

3.  Study the competition

When you open a new website, there is a high likelihood that there are other sites that sell similar products or services to yours. Therefore, you can go to their websites to find out their target keywords. You can establish that by reading the content on their sites.

Additionally, you can look at the Meta tags that they use to help you figure out the most relevant keywords. By studying your competition, you get more ideas on the keywords that you should use and how to use them, plus you might identify some keywords that you might have forgotten.

4. Target long tail keyword phrases

More often than not, new website owners wonder how they can optimize their sites for SEO. Well, one of the strategies to accomplish this is by using long tail keywords. Long tail keywords combine three or more words. They improve the visibility of your website.

When using long tail keywords, ensure to choose the ones that are related to the product or services that you offer. They help to boost the conversion rate. What’s more, long tail keywords tend to have minimal competition in search results, and this could help boost your search engine rankings.

5.  Analyze the results

When you find the most relevant keywords to use in your site, you should ensure to monitor and analyze the results. You can find some trending keywords and keywords that your competitors use. Ensure to know how to use these keywords appropriately in your site. Use them in each of your blog posts, and avoid fluffing. Doing so could lead to hefty penalties, and that could affect your SEO rankings. Understand that using the relevant keywords you find will make it easier for your target audience to find your content.


When you open a new website, implementing the right keyword strategy is crucial in search engine optimization. The right keywords could help boost your traffic because your target audience will locate your site much easier. Ensure that the keywords you use are relevant to your site’s topic, or product and services that you offer. The keyword strategies mentioned above come in handy when you want to boost your new website’s ranking.

If you want an appropriate tool to help you with keyword planning in your new site, you can click on to get started.