One of the important tasks for every new startup is its promotion.
This is especially true for projects based on technologies such as blockchain.
Many people know that decentralized networks provide great opportunities for businesses, but teams do not always use successful marketing strategies that allow them to establish truly beneficial relationships with the target audience.
What is considered an effective marketing strategy that should be used when ordering custom blockchain development services?
What is the role of marketing in crypto and blockchain projects?
Any startup dedicated to blockchain technology will not be successful by default.
Here there are all the same risks as in a regular business, so its launch and promotion should be treated carefully. Is it worth spending time and money on marketing blockchain projects?
The answer is unequivocal – yes, it is absolutely necessary, and here’s why:
All cryptocurrencies based on blockchain technology have some development limits, and the number of active users in its network is very important. Blockchain technology itself implies the presence of many users in it, between which there is an inextricable link.
The more successful marketing is, the more users will be attracted and the more coins a particular project can issue. This is important not only when the system is launched, but even at the stage of its planning.
In the world of digital currencies, reputation is key. No one really understands what the price of Bitcoin is formed from.
It can lose and gain in price by 10% of the cost per day. Obviously, such volatility is due to rather vague ideas about any cryptocurrency among its users and investors. In such circumstances, marketing plays a very important role.
If you plan to launch your startup in the crypto world, be sure to pay enough attention to marketing.
How to establish trust?
Among the huge number of blockchain projects on the market, it is most important for the team to immediately establish a high level of trust in its technologies and organization. The relevance of this is also increasing due to a large number of scammers in this area.
To create an atmosphere of trust, the majority of startups first create special educational content. It is aimed at explaining to the target audience the features of the technology, as well as the benefits that will be obtained as a result of using the product.
Basically, this content is presented in the form of a White paper. It is very different from analogs in other areas. Teams try to avoid the scientific and academic presentation of the material. The technological component for the most part is only part of the paper.
First of all, it should provide answers to non-technological questions: dates for token sales, project roadmap, etc.
Social media
Marketing in the blockchain industry is often focused on building trust through various channels. The advantage is that the blockchain community is quite progressive and actively uses social networks, websites, specialized media, etc.
These social media serve as a useful marketing tool. It allows you to participate in industry discussions, promote the value of your product and act as an expert.
Also, these resources provide direct access to potential investors and users. The latter can freely get acquainted with the white paper of the project, the technology itself, and bonuses from the use of the planned product.
At the same time, the blockchain community requires a completely new approach to providing information and brand positioning. Its members focus less on the business than on the emotional background around a particular product or service.
Therefore, traditional marketing approaches can be met with a high degree of cynicism.
Given the ideological, technological, and financial features, the blockchain community requires and deserves honesty, humanity, and professionalism in the process of studying information about a new startup.
Blockchain development platforms
For the vast majority of today’s startups, an open-source approach to development is a key indicator of a team’s professionalism and reliability.
Sites like GitHub and Gitter allow you to evaluate the experience of developers, control the process of their creation of a product or service, and allow third-party developers to review, comment on, and even directly contribute to the process.
This approach to branding has become the industry standard for most modern blockchain projects.
Chats
To encourage a real-time presence of community unity, many startups are creating their own messaging channels like Slack or encrypted groups on mobile messengers like WhatsApp.
As communities grow, it becomes cost-effective to use dedicated open source platforms such as Rocket Chat.
If privacy is an issue, the messengers like Telegram offer a free message encryption system with an easily accessible user interface.
PR and communications
When launched, every blockchain startup can greatly benefit from the growing public interest in the project. Therefore, establishing partnerships with reputable media can only bring benefits to any new brand. At the same time, the costs will not be as large as it seems.
It was the media that aroused public interest in the most famous projects.
From American cable giants such as CNBC, which created a dedicated Cryptocurrency news channel, to specialized media players such as Cointelegraph and CoinDesk, which provide news exclusively related to the blockchain industry daily.
Final thoughts
Blockchain is a relatively young technology. The business ecosystem that is being formed on its basis has not yet settled down. There is no clear algorithm for the development and promotion of blockchain projects.
Novice blockchain startups often make many mistakes at the very beginning of developing their own project, often even at the stage of idea formation. Seek help in the development and marketing of a blockchain project from a reliable company, Aleph One.
A company with extensive experience in creating fintech solutions using blockchain, AI, and big data, will allow you to:
- reduce the cost of developing software solutions, improving business processes, and implementing organizational changes;
- find solutions to achieve business goals, including through the use of blockchain technologies;
- reduce the number of errors and defects in the later stages of software development
- complete the project on schedule;
- increase the efficiency of the system development and testing process.