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Shoppers looking to repair damaged tresses have discovered an affordable alternative to a hugely popular hair mask that costs upwards of $100.
Australian haircare brand Hairification, best known for its ‘holy grail’ hair growth shampoo and conditioner, has launched its new $20 ‘miracle’ H24 Complex Leave-In Hair Repair Mask that’s set to rival K18.
The purse-friendly formula is so much more than an ordinary hair treatment.
The revolutionary H24 mask gives damaged strands in need of some TLC from bleach, colouring, at-home dye, heat styling or even everyday wear and tear.
‘As someone who bleaches their hair every four weeks, then takes it to them limit with toners in the salon and travels regularly, the H24 hair mask has been a game changer for my hair,’ Hairification founder Jordan Mylius told Daily Mail Australia.
‘The damage caused by bleach, toners and the different water and environmental factors overseas is reversed instantly when I use this product.’
The H24 mask, developed by a team of scientists and trichologists, claims to revive damaged hair in just four minutes, leaving you with softer, smoother and healthier-looking locks that are both repaired and strengthened.
Australian haircare brand Hairification, best known for its ‘holy grail’ hair growth shampoo and conditioner, has launched its new $20 ‘miracle’ H24 Complex Leave-In Hair Repair Mask
Instead of relying on one ingredient to achieve results, the brand uses four key ingredients – including peptides to support hair growth – at optimal levels to ensure the outcomes seen in testing.
The hair mask’s four proprietary ingredients work together at the molecular level to strengthen the bonds in the hair’s keratin structure, using the same mechanism of action as expensive hair mask brands.
Designed to transform dry, brittle locks into glossy tresses, the formula is clinically proven to make damaged hair up to 312 per cent stronger in just five washes.
‘Consumers can expect to see results after just one use or four minutes in the hair,’ Jordan explained.
‘Our product not only repairs hair, but it also protects it from future damage.’
The mask claims to prevent further damage and breakage, increase hair smoothness by 100 per cent and deeply hydrate the strands.
‘The H24 leave-in mask is a multi-benefit, super efficacious product that delivers even more benefits from our long list of active ingredients, including peptides,’ Jordan explained.
The H24 Hair Mask has landed on shelves at Priceline stores across Australia, alongside the new H24 Complex Hair Repair Peptide Shampoo ($25) and Pure Grow Intensifying Hair Growth Serum ($28).
The bond-restoring shampoo is a polypeptide packed formula that fuses broken bonds, protecting hair and reversing damage.
The pH is perfectly balanced to prevent frizz and damage, enhance shine and allow the hair to receive the actives in the mask.
Hairification has become one of the fastest growing haircare brands in Australia having launched into over 1300 retail locations in less than a year.
The brand now sells one Hairification product every minute somewhere Down Under.
Jordan said he was inspired to create his own range of haircare products that bridged the gap between supermarket and upmarket salon offerings.
‘In the last few years, something in the beauty industry shifted, and shiny packaging with grand claims no longer quite cut it,’ he explained.
To ensure his brand stood out in such a competitive market, Jordan said it came down to delivering innovation in functional and ‘aesthetically pleasing’ packaging at an accessible price point.
Jordan said he was fed up with the state of the haircare industry and created a brand that delivers what he said is ‘exactly what’s promised on the bottle’.
And the results speak for themselves, with reviews flooding in raving about the quick results and their newly ‘glossy, healthy locks’.
The Hairification H24 Hair Repair Mask has launched exclusively into 470 Priceline stores across Australia.
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Read more at DailyMail.co.uk