Guest blogging could serve as a rescue mission, to pull your website out of the low-traffic zone in no time, this is why many experts are out to offer guest post service to bloggers.
It is an unbeatable off-page SEO strategy, that when you uncover its secret formula, you will want to keep doing it for your blogs all the time.
This is why this guide is tailored toward elaborating more, on the concept behind guest posting.
What Is Guest Posting?
Guest Posting is also referred to as “Guest Blogging”, and it is a practice that is adopted by people having different intents, which could either be to establish connections, exposure, professionalism, authority, and links etc.
Guest blogging simply means contributing blog posts to other’s sites, and it is a common practice used by bloggers to rank higher within SERPs (Search Engine Result Pages) and to get more blog visitors.
A guest blogger is someone whose activity leads to getting his posts on a website that is different from his, and in return he secures link juices (a ranking factor), and also tap from the visitors of the site he’s posted on.
Backlinks are primarily used by search engines as ranking factors, and Guest blogging is a sure way to obtain them.
What Does a Guest Blogger Accomplish?
When someone spends hours, if not days to craft a well-formed article to post on other people’s sites, the benefit he’s expecting will surely outweigh posting it on his own blog.
Below are some of the advantages of guest posts:
- As discussed earlier, Guest blogging goes a long way for a blogger to securing a good rapport with other bloggers within a similar niche or industry.
- Bloggers are influencers and what they post about takes up a large portion of the contents you find on the net, and Guest blogging will also add up to your influence as a blogger by boosting up your site’s contents relevance and trustworthiness.
- In addition, the audience you’ll get by guest blogging on high traffic sites could be massive, and traffic is primarily the purpose of guest posting for bloggers in the first place.
- Search engine optimisation (SEO) is best achieved through a number of factors, and Guest posting on high authority blogs is an excellent example. It will improve your rankings by making search engines rank your blog posts higher than that of other’s having similar articles.
Types of Backlinks
Guest sites offer you the opportunities to add your blog links in two forms, these include dofollow and nofollow links.
When a blog owner offers you a dofollow type of link, he simply allows your links to be clickable, and thus, allowing the visitors of that particular website to get redirected to your website whenever they click on the link.
A nofollow link is such a link by which a blog owner permits you to place your link, but you cannot direct their visitors to your own blog, because the links are non-clickable.
Now, you might really be interested to know the benefit of posting on guest sites if the links aren’t clickable.
Well, a nofollow link is as important as a dofollow link, because they have the potential to pass on link juices, which will in return increase the relevance of your blog to search engines, it is usually metered in the form of MOZ ranking factors i.e Domain Authority (DA) & Page Authority (PA).
Moreover, a dofollow link is more advantageous than a nofollow link, as the first also allows you to get traffic from the blog you are guest blogging on, while the latter doesn’t.
However, many blog owners are generous enough to give you the opportunity to include a limited number of both nofollow and dofollow links to your guest posts, but others might leave you with only one of the two options. Either way, they’ll add great value to your blog.
How Do Bloggers Guest Post?
This works simply by exploring sites or blogs within your niche that accept guest bloggers; you can check out if they accept guest posts by contacting them, or navigating through a blog’s pages for a “Write for Us” panel, and then you need to come up with an article that follows their guidelines to get considered.
Most blogs will accept your posts if they are unique, a little bit lengthy, and if they have the potentials to create value for their visitors, even if they did not clearly indicate that they do accept guest posts.
When you abide by the set rules for guest blogging, most bloggers will openly publish your articles as it is also to their own advantage since they’re going to get more readers through bonus content that they don’t have to write by themselves, so it’s a win-win situation from both sides.
However, guest blogging nowadays is changing, as many high authority websites are not willing to accept guest bloggers, and even if they do, they’ll have to screen your contents thoroughly. Any possible error uncovered might lead to a disqualification, and this is why many guest posting services are on the rise, to help you get your links out there.
Final Thoughts
Guest posting sounds easier than being done, especially when you have to come up with world class articles that’ll be accepted by high authority sites. However, the importance of guest blogging can never be overemphasised, and it is recommended that you should secure many off-page contents for your blog.
With a guest blogging service provider, you can simply focus on other blogging strategies while professionals handle both the writings and publishing stuff on high DA sites for you.
If you need the service of a guest posting service provider for a service like this, then go no further.
At accessily.com, we have a team of SEO experts that can help you to develop contents and also publish them on high DA sites, without you having to spend a lot of time, scraping the Web for guest posting opportunities.