They applied to investment-earning TV series Shark Tank separately but ended up combining forces to reinvent an ‘Uber-style’ beauty application.
And after being featured on the show a year ago showcasing Glamazon, Lisa Maree Boersma and Lauren Silvers have raised $1.2 million in seed capital.
That investment reflects the potential of the one-of-a-kind Australian start up, which allows women to book salon and freelance stylists online at the very last minute.
And after being featured on the show a year ago showcasing Glamazon, Lisa Maree Boersma and Lauren Silvers admit they’ve raised $1.2 million in seed capital
But they haven’t always enjoyed the glitz and glamour associated with a successful business, with Lauren (right) admitting she used basic Microsoft Office tools to curate the bran
The freelancers will then show up at your home or hotel to give you that ‘I just woke up like this’ look.
The business had truly humble beginnings, with Lauren admitting she used basic Microsoft Office tools to curate the brand.
‘When I first started Glamazon I created a sales pitch to salons on PowerPoint (which I also used to create a logo), and used Google Sheets to document the available appointments at my first 10 salons,’ she told Body and Soul.
‘I spent $1,200 on a basic looking website and invited 200 women to partake in a Beta testing group via Facebook.
Lauren (left) added that the friends had actually been accepted on the show separately and had to ask producers if it was possible to join forces
Sydney Confidential also reported that entrepreneurship was in Lauren’s (right) DNA with her grandfather selling fire extinguishers in the 1960s
‘This lead me to generate $3,000 for salons in a two week period, which was enough proof of concept to start a business plan.’
Lisa Maree told the Daily Telegraph that despite travelling in similar circles the pair had never met until an investor she was working with contacted Lauren to gauge interest in merging pitches.
‘We met and we realised we live two streets away from each other in Bondi, we have so many mutual friends and were part of the same business club but we never met and we got on like a house on fire, so everything worked out well,’ she explained.
They had been accepted onto Shark Tank separately but, after joining forces, that had to change.
‘We applied separately for the show, decided to merge the business and then got separate emails saying we’d been accepted,’ Lauren claimed.
‘But then we had to go back and say, “We’re actually one business now, can we come on together?” And they said, “Definitely.”‘
‘We applied separately for the show, decided to merge the business and then got separate emails saying we’d been accepted,’ Lauren claimed
According to Women Love Tech, the app, which was launched in 2014, already has more than 300 freelance stylists and beauty salons on offer
Entrepreneurship was in Lauren’s DNA, as her grandfather sold fire extinguishers in the 1960s.
‘It’s just something that I’ve always known I could do because it was so common to talk about in my family,’ she said.
According to Women Love Tech, the app, which was launched in 2014, already has more than 300 freelance stylists and beauty salons on offer.
‘People have grown increasingly more confident and comfortable with the idea of booking strangers for services and being in close proximity to them,’ Lauren said.
‘The value of the freelancer beauty market is massive and we see Glamazon as the opportunity for both salons and stylists to maximise their earning potential through users’ on-demand, want-it-now attitude and desires.’