A picturesque Cornish town has resorted to writing a song and shooting a music video in a bid to bring a GP to their local area.
People in Lostwithiel, Cornwall, said their approach is an ‘innovative, yet increasingly desperate’ attempt to replace a GP who is retiring in just two weeks.
They have taken Lostwithiel Medical Practice recruitment matters ‘into their own hands – and voices’ after no doctors responded to adverts to treat it 5,000-strong community.
The song, set to the tune of Nina Simone’s ‘Ain’t Got No, I Got Life’ and sung by the local choir, pleads for a medic to treat ‘folks with asthma’, ‘young new mothers’ and ‘snot-filled others’.
The 90-second clip shows the town – located just 20 miles from Port Isaac, where ITV series Doc Martin is filmed – along with its school and businesses.
Locals hope it will reach doctors across the UK and ‘touch on the hearts of those professionals’ who are ready for ‘the joys of a life in Cornwall’.
People in Lostwithiel, Cornwall, said song and video is an ‘innovative, yet increasingly desperate’ attempt to replace a GP who is retiring in just two weeks
They have taken Lostwithiel Medical Practice recruitment matters ‘into their own hands – and voices’ after no doctors responded to adverts to treat it 5,000-strong community
The ‘Lostwithiel Needs a Doctor’ crusade was initiated by Dr Justin Hendriksz, the current remaining practice partner, who asked Really Lovely Projects, a local arts-led creative company, for help.
He felt a more creative approach was needed to find newly trained or existing GPs to care for the community.
The company created a campaign to ‘sing out to those with a vocation for General Practice’.
The video, which was created in less than two weeks, includes people from the church to the butchers, all singing and dancing.
The song goes: ‘We’ve got a river and a beach, we hold events amongst the trees, we’ve a castle, mainline station and a spire, places to dine.
‘It’s a special place to live, if to us you want to give, you can negotiate your terms, if you keep us free of germs, drop us a line.’
Dr Hendriksz said: ‘Despite the beauty of rural Cornwall and the lively, positive community of Lostwithiel, as a medical practice we have struggled to recruit new GPs through the usual route of adverts in all of the relevant medical publications.
‘We’re all very aware of the alarming number of GPs leaving the sector, so we know we’re not the only practice to be finding it such a challenge to find the right incoming doctors.’
As of December, there were 36,622 GPs in England, equating to 27,375 full-time staff.
It means the number of patients per fully qualified GP has rocketed to its highest-ever level, with an average of 2,273 people scrambling for appointments with each family doctor – an increase of 15 per cent in five years.
The Royal College of GPs says many doctors are ‘burning out’ because of the pressure and retiring earlier than planned, with not enough new recruits entering the profession fast enough to replace them.
There has also been an increase in the number of GPs are moving to part-time hours, which the British Medical Association says is down to job stress, burnout and ill health.
But locals in Lostwithiel hope their campaign will see a GP join their practice, which was rated excellent in the Care Quality Commission’s annual patient survey. It was also voted the best surgery in Cornwall and 24th in England.
An advert for the job states that the town is looking for a full or part-time GP. A salary is not given, as the practice says it can be negotiated.
But the average earnings at the practice last year, which included two full-time, one part-time and one locum doctor, was £56,500.
The video, which was created in less than two weeks, includes people from the church (pictured) to the butchers, all singing and dancing
The video, which was created in less than two weeks, includes people from the church to the butchers (pictured), all singing and dancing
The GP recruitment video filmed by the residents of LostwithielThe video, which was created in less than two weeks, includes people from the church to the butchers, all singing and dancing.
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
Dr Hendriksz added: ‘We’re very proud of our historical work and service to our local Lostwithiel community and we really need to find our medical successors to take on our mission of treating patients with the “right person, in the right place, at the right time”.
‘Of course I’m biased, but there really is nowhere better to be a GP, and myself and my outgoing team have always felt beyond valued and appreciated in this very special community.
‘The whole community has got behind this idea and I sincerely hope the campaign pop song and video reaches the right people to come and find their ultimate job and home right here in Lostwithiel.’
Dr William Howe, who will be retiring from the practice the end of March, said Lostwithiel, where he has worked for more than 30 years, is a ‘fantastic community’.
He said: ‘The medical practice has a great team and whoever is able to fill the new position will be extremely lucky, despite the current shared challenges in the profession at large.’
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
The GP recruitment video filmed by the residents of Lostwithiel
Norman Pendray, a local farmer and brass band leader, who took part in the video, said: ‘There are many reasons why Lostwithiel Medical Practice is the top one in Cornwall, not least because you can get same day appointments with sympathetic and skilled staff.
‘We are extremely fortunate to have such great service and look forward to welcoming Dr Howe’s replacement, and making them very much at home in our special Cornish community.’
Emma Mansfield, a spokesperson for Really Lovely Projects, said: ‘Our local GP contacted us and said he’d been trying to recruit for a new doctor and said he was having no luck and felt he had to do something quite radical.
‘Everywhere is finding it hard to find GPs at the moment, and we want an outstanding doctor who’s going to really stay here for 20 years.
‘We’re a very close knit community and I think everyone realises that once one of our two GPs goes, the fabulous service we receive will be cut by 50 per cent.
‘Being in Cornwall, we have a much higher aging population also.
‘Everybody came out and took part. It’s all locally made, a local musician did the backing track, the local choir sung it.’
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