L’AGENCE presented its Spring 2025 collection titled ‘Return to the Plaza’ during New York Fashion.
The showcase took place at the iconic hotel which also served as the celeb-adored brand’s muse.
As stated in the collection notes, the latest designs capture the refined opulence of the venue, the wonder and joy of creating a home away from home during a long journey.
‘I feel it’s the strongest collection to date,’ L’agence Fashion Director Tara Rudes-Dann tells Daily Mail.
‘Because of so much femininity that leaves her feeling exhilarated… there is so much newness, yet we never lose sight of our DNA which keeps her wanting more.. including me!’
L’AGENCE presented its Spring 2025 collection titled ‘Return to the Plaza’ during New York Fashion
True to the label’s signature aesthetic, spring 25 is soft, dreamy, effortless and chic, in a palette of vibrant reds and soft pinks to sage.
Since its inception in 2008, travel has been at the heart of the L’AGENCE design ethos.
In line with that, day dresses and coordinated sets are a big focus this season, for the jet-setting gal who always likes to look her best.
The collection features easy-to-pack and easier-to-wear plissé, crinkle chiffon, and power mesh fabrics for every holiday scenario.
The showcase took place at the iconic hotel which also served as the celeb-adored brand’s muse
True to the label’s signature aesthetic, spring 25 is soft, dreamy, effortless and chic, in a palette of vibrant reds and soft pinks to sage
‘I feel it’s the strongest collection to date,’ L’AGENCE Fashion Director Tara Rudes-Dann (pictured with Creative Director Jeffrey Rudes) tells Daily Mail
Over the years, L’AGENCE has garnered quite the celeb cult following and many of them came out to show their support this season.
Brand ambassador Brooks Nader was on hand in a L’AGENCE black fitted mini dress.
The Louisiana native made the chic look her own accessorizing it with a black cowboy hat and dark sunglasses.
Blonde beauty Julianne Hough was a vision in a L’AGENCE black jumpsuit featuring tuxedo lapels.
Joining her was fashion icon Olivia Palermo in the label’s ‘Truman’ vegan leather mini skirt , a white tee and a black leather jacket tied around her waist.
Since its inception in 2008, travel has been at the heart of the L’AGENCE design ethos
Over the years, L’agence has garnered quite the celeb cult following and many of them came to support this season
Brand ambassador Brooks Nader was on hand in a L’agence black fitted mini dress
For the L.A.-based brand, ‘Return to The Plaza,’ represents a feeling of familiarity and coming home, as well as the joy of travel and new experiences
After opening its first international storefronts earlier this year, L’AGENCE is now interpreting its signature California-meets-Paris aesthetic through a broader lens.
With a new store and showroom in Seoul, Spring ’25 invites the customer on a journey around the world.
Kimono sleeves and cherry blossom prints are a referenced to Tokyo; dragons and knot button closures pay homage to Beijing, while plush jackets, tailored tweeds, and hip- hugging dresses bring us back to California and Paris.
But this season – after opening a denim bar in Beverly Hills – the classic bottoms are not your ordinary five-pocket blue jeans.
A standout being a crystal-embellished wide-leg paired with a matching trench coat.
For the L.A.-based brand, ‘Return to The Plaza,’ represents a feeling of familiarity and coming home, as well as the joy of travel and new experiences.
What does Fashion Director Tara pack to look her best on a trip?
‘L’AGENCE jeans, tee, blazer, a chic shoe, and great accessories – you can NEVER go wrong,’ she tells Daily Mail.
***
Read more at DailyMail.co.uk