I’m A Celebrity has ‘lost more than five MILLION viewers since the start of the series’

This year’s series of I’m A Celebrity… Get Me Out Of Here! has lost more than four million viewers since the start of the show.

The Ant and Dec fronted show saw 10.63 million viewers tune in for its premiere last month – however, Saturday’s show only managed to pull in an average of 6.6m. 

Despite some big names such as Caitlyn Jenner and Ian Wright, the fall in viewership is said to be credited to a ‘mostly dull line-up of unknowns’ as well as a ‘lack of sexy shower scenes.’ 

A source told The Sun: ‘Seemingly, some viewers haven’t stuck about after seeing who was taking part.’

‘With every big star there must be lesser-known people – and some viewers think there are just too many unknowns.’

While there has been some off-screen drama involving Myles Stephenson supposedly telling Jacqueline Jossa that her husband Dan Osborne cheated on her with his ex Gabby Allen, it is alleged that ‘viewers look to be turning off in quite large numbers at the moment.’

It has also been claimed by the publication, that unlike Myleene Klass and Vicky Pattison’s sexy shower scenes in past series, there is nothing of the sort this year – which is further driving fans of the show to switch off. 

Figures: The Ant and Dec fronted show saw 10.63 million viewers tune in for its premiere last month – however, Saturday’s show only managed to pull in an average of 6.6m

Not heard of: Despite some big names such as Caitlyn Jenner, the fall in viewership is said to be credited to a ‘mostly dull line-up of unknowns’

Claims: Unlike Myleene Klass and Vicky Pattison’s sexy shower scenes in past series, there is nothing of the sort this year – which is further driving fans of the show to switch off

Representatives for I’m A Celeb have told MailOnline that on Saturday the show averaged 6.6m average with a peak of 7.2m. The episode has already part-consolidated up to 8.5m viewers. 

I’m A Celeb is also the most watched programme for 16-34 year-olds (3.5m and 71% share) and 16-24 year olds (1.4m and 74% share).

The representative added that the on TV the first eight episodes are consolidating with 11.2m viewers with a 44% share. Whilst if viewing on a Non TV device is taken into account the total average audience rises to 11.7m viewers.

An average audience of more than 13m watched the first episode (consolidated) with 10million watching on TV on the night. 

Ratings hit: The 2018 series of I’m A Celebrity, which was fronted by Dec and Holly Willoughby scored the highest average viewers in the 19 series the show has been running

The 2018 series of I’m A Celebrity scored the highest average viewers in the 19 series the show has been running.

Holly Willoughby replaced Ant McPartlin, while he recovered from his drink and drugs battle. The new presenting duo and a lineup including eventual winner Harry Redknapp proved to be a hit with a series average of 12.14million viewers tuning in. 

The first series of the show back in 2002, starring Tony Blackburn, Tara Palmer-Tomkinson and Christine Hamilton earned an average of 7.58m viewers.

In 2004 there was a leap in ratings for one of the shows now most talked about series thanks to the antics of Kerry Katona and a jungle romance between Katie Price and Peter Andre. That series, which aired in January instead of the usual November, scored an average viewership of 11.02m, a figure which went unbeaten until the 2013 series.   

He’s outta there! Cliff Parisi was the third star to be axed from the jungle as campmates enter the final week of I’m A Celebrity… Get Me Out Of Here!

I’m A Celebrity… Get Me Out Of Here! continues on Tuesday at 9PM on ITV.