I’m A Celebrity winner Georgia Toffolo is ‘devastated’ after her on-off boyfriend is seen dating Miss Montenegro after relocating to the Balkans

I’m A Celebrity winner Georgia Toffolo has been left heartbroken after her on-off boyfriend struck up a romance with the reigning Miss Montenegro.

Convicted criminal George Cottrell, who was a senior adviser to Nigel Farage, is dating the model Andjela Vukadinovic after relocating to the Balkans.

Friends of Ms Toffolo say she is ‘devastated’ that her relationship with the financier, which has lasted four years, may be finally over.

It is understood Cottrell and the beauty queen, who won the pageant in Montenegro in March, holidayed together in the South of France over the summer.

One pal told The Mail on Sunday: ‘Georgia is so upset at all of this – it has really hit her.

‘Their relationship has been through its ups and downs, but to see George now go off with Andjela has been very sad for her.

‘She always had hopes it would work out. But George has been spending more and more time in Montenegro for work and he met Andjela.’

Mr Cottrell, 29, can be seen on Ms Vukadinovic’s Instagram account taking pictures of both her and a female friend.

Her social media profile also features pictures of her wearing a bikini in glamorous locations such as St Tropez, Monte Carlo, Majorca and Montenegro itself.

Ms Toffolo, 28, who rose to fame on the E4 series Made In Chelsea, met Mr Cottrell at a social event before going on to spend time with him at his £2.5 million West London apartment and enjoying weekend breaks at his family’s Worcestershire estate.

Mr Cottrell played a key role during the Brexit campaign and was also an employee of Ukip.

He was arrested in Chicago in 2016 and later jailed after admitting to posing as a money launderer in a bid to rip off drug smugglers.

He spent eight months in a US prison before his release. While Ms Toffolo, who won I’m A Celebrity…Get Me Out Of Here! in 2017, wasn’t put off by his criminal past, the pair’s relationship was far from smooth.

It is understood Cottrell and the beauty queen (pictured), who won the pageant in Montenegro in March, holidayed together in the South of France over the summer 

Mr Cottrell, 29, can be seen on Ms Vukadinovic’s Instagram account taking pictures of both her and a female friend 

During one of the breaks in their romance, she joined celebrity dating app Raya in a bid to move on – before once again committing to Mr Cottrell, who is worth an estimated £300 million.

A spokesman for Ms Toffolo declined to comment, as did Ms Vukadinovic.