People are still unaware of the important techniques that SEO experts usually use while doing the on-page of a website. However, its weight has increased as the ranking factors that strengthen the organic visibility of a website.
WHAT ARE INTERNAL LINKS AND WHY ARE THEY SO IMPORTANT TO SEO IN 2019?
They are those hyperlinks between different pages within the same website.
They have several utilities such as helping to define a navigation architecture within a web, helping internet spiders to discover and index the contents of the site, and above all, and most important for SEO in 2019, distribute the authority or link juice of each one of the website pages.
All pages have them, but many people do not realize that using them strategically will significantly improve the performance of a site in search engines. If you have any doubt on how to do it right for your company then you can consult SEO agency in dubai for better results.
WHAT MAKES THEM SO IMPORTANT NOW?
Internal links also help the PageRank flow around your site, and here its importance today for any interlinking optimization. Because what can be something simple, can become a big problem. In general terms, the more internal links a page has, the higher the PageRank will be.
However, it is not the quantity but the quality of the link, which plays the most important role in the strategy today.
WHAT SHOULD WE DO TO ACHIEVE A HIGHER PAGERANK?
Very simple to answer but more difficult to get. We will increase the PageRank of our website by obtaining the largest number of external quality links that point to your site in an organic way, that is: that they are not paid, nor false, nor spam.
That is why the reason for this article, is that Google throughout the last 6 months has not stopped updating its algorithm over and over again, with special emphasis on the quality of a website, which depends precisely on these links.
External as optimization off-page factor, external links that is so hard to achieve that it is quality makes it very important for the internal linking factor to be as accurate and correct as possible because if it is already difficult to get quality links, The task of distributing authority or link juice is of vital importance for improving the SEO of a website.
HOW TO DISTRIBUTE THE AUTHORITY OR LINK JUICE OF OUR PAGERANK?
In internal linking the juice of authority is passed to all the pages, this helps the site structure to share all the link authority to other linked pages. It is an amazing way to increase the trust flow of your site to Google.
The number of internal links gives a signal to the search engines about the relative importance of the page. It conveys a proper message to the search engines that the content or services are directly or indirectly related to each other. Sharing the authority helps the client to navigate easily to the same contextual services.
If we have written content on Best used cars, in case of rental services. We will use anchor of used cars that clearly helps Google to define how our site talks about used cars, however, this can lead us to the unconscious confusion of thinking that the more links we have to that page through the anchor “used cars” will help us a position that page, which will lead us to ERROR.
Something like this can lead us to force the site full of unnatural and low-quality internal links.
So, we’ve to avoid overstuffing the same anchors, again and again, to avoid any confusion to search engines.
CONFIGURING THE IDEAL INTERNAL LINKING ARCHITECTURE
Consider your website as a pyramid by giving each page a priority, most important content at the top, and the least important at the bottom and shift the link juice from top to bottom.
Most websites have the homepage at the top of the pyramid. Below that, they have their second priority pages like services, company portfolio, products, and blog. At the lowest most tier, we have slightly less important pages like individual products and service pages.
Internal linking is not just about linking all pages on one level of the hierarchy. We need to consider the relevance of each page. That shifts the most relevant traffic.
THE SILO STRUCTURE. WHAT IS IT?
We need to create a Silo structure when we group pages of similar content with a specific subject and that must be placed in a single category
Just like cornerstone content strategy silo strategy is used to create a group of similar content or pages at one-tier. Once it’s done then create a strong linking structure that will take the user to the most similar product or service they’ll need.
WHAT BENEFITS DOES THIS SILO STRUCTURE HAVE?
- SILO facilitates the best navigation of the site by helping users to know more about, how to move better and identify at all the categories they want to visit. Just like the breadcrumbs guide the users to navigate easily on the web.
- We help Internet spiders to crawl and index the different pages of our site more easily, in addition to understanding the structure of the website.
- We distribute the authority that is transferred to your most important pages because the subpages are linked to the top categorization pages and vice versa.
- Finally, we are helping Google understand the context of the content and a semantic load of the website, which will favor search engines to offer the appropriate results according to the search carried out.
- This type of structure can help search engines better understand the context of your content.
If you want to know more about the structure of Silo, I recommend follow any SEO Community to get better guidelines on it. How to use it what are the key benefits of using the SILO approach.
There are a number of myths about internal linking that doesn’t work well in many cases. But getting consultation from the right person is a difficult job to do. Do share us with your valuable feedback.