Would you pay $42 to watch a movie? Inside Australia’s first Instagrammable cinema – complete with smashed avocado, kombucha and a ‘selfie set’
- Event Cinemas ripped out two of their Sydney theatres for Boutique Cinema
- The ‘Paparazzi’ theatre has 42 seats and an old Hollywood feel to the room
- The Library is decorated with old bookshelves brought from a closing bookstore
- Menus include classic film snacks as well as Instagrammable smashed avocado
Australians will soon be offered smashed avocado, kombucha and cocktails in leatherbound menus when they go to the movies.
Event Hospitality and Entertainment Limited launched two quirky boutique theatres at their flagship Sydney George Street cinema on Friday.
The theatres, dubbed Australia’s first ‘Instagrammable’ cinema, aim to cater to a new era of moviegoers driven by a desire to document everything on social media.
Customers will have the option to choose between ‘The Library’ or ‘Paparazzi’ – two intimate rooms that were once enormous 200-seat theatres.
Event Hospitality and Entertainment ripped out two of their 200-set theatres at Events George Street, in Sydney’s CBD, and debuted the Paparazzi and Library cinemas on Friday
The Boutique cinema will see guests have access to the theatre 30 minutes before their chosen film to order food and drinks from the comfort of their recliner
Guests have access to the theatre 30 minutes before their chosen film to order food and drinks from the comfort of their recliner.
The ‘Paparazzi’ theatre has 42 seats and an old Hollywood feel to the room with wallpaper of photographers vying to get their perfect shot.
Event believes the ‘selfie set’ backdrop will encourage social media influencers to post photos to Instagram.
‘The Library’ is decorated with old bookshelves brought from a closing down Brisbane bookstore, complete with first-edition novels re-purposed as menus.
The menus include classic movie snacks such as popcorn and choc tops but with items that would be picture-perfect on Instagram such as smashed avocado.
Boutique cinema’s menu also includes items and produce from Sonoma Bakery and Vic’s Meats, such as platters of cured meats, cheeses and pizzetta.
Other menu items include Kung Pao chicken, cocktails and kombucha that are served throughout the movie with waiters delivering it straight to your chair.
This Library is decorated with old bookshelves brought from a closing down Brisbane bookstore and is filled with real books while as classic novels by Charles Dickens and first-edition novels were repurposed as menus
Events customer experience manager Alex Holden has been working on the project for 18 months.
‘The cinema will open half an hour before the film for people to come in and order food and wine and take photos,’ Ms Holden told the Sydney Morning Herald.
‘This is the country’s first Instagrammable cinema; our research has shown cinema going is a popular shareable social experience.’
Tickets can cost between $28 to $42 without food or wine.