Inside Tiffany & Co’s revamped Fifth Avenue flagship with a luxurious VIP room

You can now have breakfast at Tiffany’s again.

The Landmark flagship store on 57th Street and Fifth Avenue in New York City has reopened for business after closing in 2019 to undergo a stunning transformation, which includes the addition of a luxurious VIP room and a sculptural spiral staircase.

First opening in 1940, this was the first time the store has carried out a renovation and features nods to the building’s original design, like its Atlas statue and clock above the revolving doors.

The Landmark’s impressive 10 floors now house almost 40 artworks, including ones never seen by the public that were commissioned by Tiffany’s.

Among the collection are pieces done by famed artists such as Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.

Among the collection are pieces done by famed artists such as Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham

Wood parquet flooring – a throwback to the building’s 1940 design – is seen throughout the new-look store

In what’s described as ‘the heart of the store,’ a sculptural spiral staircase with clear balustrades adorned by rock crystal

There is also a lush VIP room adorned with a pink-and-blue-dotted wallpaper with luxurious-looking furniture and a cozy rug finishing off the area

Tiffany & Co.’s interior transformation was headed by legendary architect Peter Marino

A new Tiffany & Co. clock, inspired by the original Atlas statue and clock, is situated on the ground level, which has wood parquet flooring – a throwback to the building’s 1940 design – that is seen throughout the new-look store.

When entering the newly renovated space, customers will be taken in by the main floor of jewelry cases ‘illuminated by an innovative take on a skylight.’

The ceiling’s installation takes up almost the entire length of the room.

In what’s described as ‘the heart of the store,’ a sculptural spiral staircase with clear balustrades adorned by rock crystal – features that are a reflection of ‘the sensual and organic designs of [jewelry designer] Elsa Peretti’ – will take customers from the third to eighth floor. Each floor can be accessed by an elevator.

On the eighth and ninth floors, customers can peruse the dedicated museum and exhibition spaces. 

Michelin-starred chef Daniel Boulud, who is behind New York’s Restaurant Daniel and Le Gratin, has been recruited for the Blue Box Cafe at the newly renovated store.

Including breakfast and tea, Boulud’s daytime menu is seasonally inspired and the cafe has a private dining area and bar with art installations. 

To mark the unveiling of the new store, Tiffany & Co. was set to release some exclusive and ‘one-of-a-kind’ creations that will feature watches and homeware to eyewear that draws inspiration from the Tiffany Setting engagement ring.

When entering the newly renovated space, customers will be taken in by the main floor of jewelry cases ‘illuminated by an innovative take on a skylight’

Opposing forces define the transformation: old and new, past and future, hidden and revealed treasures, Tiffany’s said

It will also house the world’s largest collection of Tiffany High Jewelry like the new design of the 128.54-carat Tiffany Diamond

Another mirrored room decked out in silver-toned hardware, which extends to the ceiling like a metallic vine

One of Paige’s videos showcased artist Julian Schnabel’s Tiffany & Co. dinner setting that had the names of his dream guests emblazoned on the plates

The features of the staircase are a reflection of ‘the sensual and organic designs of [jewelry designer] Elsa Peretti’

Robb Report’s Paige Reddinger Roessler got a peek inside the new-look Tiffany & Co. earlier this week, including this window display by Tiffany’s Gene Moore

It will also house the world’s largest collection of Tiffany High Jewelry like the new design of the 128.54-carat Tiffany Diamond. 

Tiffany & Co.’s interior transformation was headed by legendary architect Peter Marino, while the renovation of the building’s core and circulation infrastructure, and the three-story addition, was overseen by OMA New York and renowned architect Shohei Shigematsu.

OMA and Shigematsu also replaced the building’s 1980 office space with a rooftop.

Robb Report’s Paige Reddinger Roessler got a peek inside the new-look Tiffany & Co. earlier this week.

Posting on her Instagram story, she showed off the lavish new interiors as well as an ice-cream cone creation designed by Tiffany’s former vice president for window display Gene Moore and some opulent pieces from the jewelry maker’s collections. 

To mark the unveiling of the new store, Tiffany & Co. was set to release some exclusive and ‘one-of-a-kind’ creations that will feature watches and homeware to eyewear that draws inspiration from the Tiffany Setting engagement ring

The renovation of the building’s core and circulation infrastructure, and the three-story addition, was overseen by OMA New York and renowned architect Shohei Shigematsu

One of the windows of the store displaying an image from Audrey Hepburn film Breakfast At Tiffany’s

Some opulent pieces from the jewelry maker’s collections were on display

More jewelry pieces on display inside the store during its reopening event

People milling around the ground floor with the unique skylight over the top of them (left) and on the right are the video walls projecting views of Central Park and the Manhattan skyline

Hailey Bieber’s nails, as well as her toes, were painted Tiffany blue for the Thursday evening reopening event

Katy Perry (left) and Blake Lively (right) were also in attendance at the grand reopening

Images also show the video walls installed on the ground floor which display views of Central Park and the Manhattan skyline.

When they are turned off, they are transformed into mirrors. 

There is also a lush VIP room adorned with a pink-and-blue-dotted wallpaper with luxurious-looking furniture and a cozy rug finishing off the area.

Another mirrored room is decked out in silver-toned hardware, which extends to the ceiling like a metallic vine.

One of Paige’s videos showcased artist Julian Schnabel’s Tiffany & Co. dinner setting that had the names of his dream guests emblazoned on the plates.

Tiffany & Co.’s global brand ambassador Gal Gadot was on hand for the remodeled store’s ribbon-cutting ceremony on Wednesday.

Meanwhile other A-listers celebrated the reopening on Thursday at a star-studded event – including Katy Perry, Hailey Bieber and Blake Lively.