With photographs that could have been lifted straight from the pages of a magazine, Insta-mums offer a very glamorous picture of what motherhood is like.
But now, Mumsnet users have slammed mummy bloggers for ‘shameless advertising and self-promoting’, endless holiday snaps and the seemingly perfect lives they share on their social media feeds.
Mother Of Daughters, Courtney Adamo and Mother Pukka were among the names who came under fire during the discussion about the rise of the Insta-mum.
However, not everyone was so critical, with some saying that being a mummy blogger is ‘a job like any other’.
Mumsnet users have criticised Insta-mums for the ‘daily barrage of brand endorsements’ and endless holiday snaps they share on their social media feeds
Many agreed that they were ‘fed up’ with mummy bloggers, with one saying their ‘perfect houses and lives were getting them down’
Others criticised some of the Insta-mums for ‘shameless advertising and self-promoting’
The discussion began after one member of the parenting forum said she has had to unfollow all of the Insta-mum accounts after becoming ‘weary of the constant daily barrage of brand endorsements’.
Posting under the username Hmmmx100, she wrote: ‘I can’t relate to people on £100k a year in Farrow & Ball houses. I just can’t.’
She added: ‘AIBU [Am I being unreasonable] to feel a bit miffed that these people are using the idea of sisterhood to make money? They’re not our friends, they’re just there to sell us stuff that we probably don’t need anyway.’
Others were quick to react, with many agreeing that they too were ‘fed up’ by the rise of the Insta-mum.
One Mumsnet user admitted that she sometimes gets a ‘bit jealous’ of the holidays and weekends away that Insta-mums get to enjoy
Another said she didn’t like what she considers to be the ‘commodification’ of children’s lives
One mother said she thought it was ‘unfair’ that the ‘wealthy get given things while people who just about manage don’t’
Many of the Mumsnet users criticised the ‘ads’ that were appearing on the Insta-mum feeds
One mother wrote: ‘I completely get where your coming from, I follow a lot of Insta mums too and to be honest it started getting me down. [T]hey are all so perfect with perfect houses and life’s (sic) ‘.
Another added: ‘I follow a few but recently have found it really cringey when they’re parading freebies around’.
Some Mumsnet users admitted that they have found themselves getting jealous of the endless holidays that the Insta-mums go on, with one writing: ‘One Instamum is on her 7th holiday this year’.
Meanwhile, one mother said she didn’t like the ‘commodification’ of children’s lives on Instagram.
However, others disagreed and said they didn’t see the problem with Insta-mums. One said they were simply ‘self employed businesswomen’
Another Mumsnet user said that the rise of the Insta-mum didn’t bother her at all
Others simply suggested that anyone with a problem with it should unfollow the accounts
One mother said she was inspired by the beautiful Instagram feeds curated by the mummy bloggers
However, others said they ‘honestly don’t see the problem’ when it comes to Insta-mums.
One wrote: ‘Are people really so naive that they think these women are surviving on fresh air? They are self employed business women that’s all.
‘Let’s face it, the reason they have this ability to attract brands who want to give them things is because of their huge following.’
Another added that they were often inspired by the beautiful feeds curated by the Insta-mums.
Meanwhile, some Mumsnet users suggested that people should just unfollow the accounts if they had a problem with them.
MailOnline has contacted Mother Of Daughters, Mother Pukka and Courtney Adamo for comment.