Would you pay for Instagram? Meta-owned social media platform tests subscription service that lets creators charge a fee to access exclusive content
- Meta is testing Instagram Subscriptions that lets creators charge a monthly fee for exclusive content
- The test is available for 10 creators in the US who can set their own price
- Users who pay the fee will receive a notification when new content is shared
- Meta, however, will eventually take a cut of the fee – but not until at least 2023
Instagram influencers could soon start charging users monthly subscription fees to access exclusive content
Instagram influencers could soon start charging users monthly subscription fees to access exclusive content.
The Meta-owned platform is testing the ability among a 10 creators in the US, allowing them to turn a profit with Live videos and Stories.
This feature is similar to the one rolled out to Facebook in 2020, which Meta said it would hold off on collecting a portion of the revenue until 2023 at the earlier – and the same applies too the new Instagram Subscriptions.
‘With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already,’ Instagram shared in the announcement.
The test for Instagram Subscriptions, which launched Wednesday, also allows creators to set their desired fee that users pay monthly.
Most creators will likely start toward the bottom of that range, at price points like $0.99, $1.99, $2.99, $4.99 or maybe even $9.99 per month, before experimenting with higher pricing like $19.99, $49.99 or $99.99 per month, TechCrunch reports.
Influencers involved with the test now have a ‘subscribe’ button on their profile and users who opt-in will receive notifications when the creator shares new content.
The Meta-owned platform is testing the ability among a 10 creators in the US, allowing them to turn a profit with live videos and Stories
Currently, the list of creators includes actor and influencer @alanchikinchow; basketball player @sedona._; astrologer @alizakelly; dancer/actress/model @kelseylynncook; digital creator @elliottnorris; Olympic silver medalist @jordanchiles; gymnast and creator @jackjerry; spiritual coach and artist @bunnymichael; XR creator @donalleniii; and digital creator @lonnieiiv.
Instagram is just the latest social media platform to launch a subscription service for creators – Twitter rolled its out in September 2021.
Called Super Follow, creators can charge $2.99, $4.99 or $9.99 a month for access to the special content.
Bonus material can range from subscriber-only videos and newsletters to special deals and discounts.
Most creators will likely start toward the bottom of that range, at price points like $0.99, $1.99, $2.99, $4.99 or maybe even $9.99 per month, before experimenting with higher pricing like $19.99, $49.99 or $99.99 per month
To subscribe, tap the Super Follow button on an account’s profile to see a description of their offerings and pricing, then tap again to sign up via in-app payment.
Supper Follow will be available on iOS in more countries in the coming weeks on Android and the web at some point after that.
After third-party fees, creators can earn up to 97 percent of subscription revenue up to a lifetime earnings cap of $50,000, according to The Verge. After that, they can earn up to 80 percent of what they make from subscribers.
Twitter also offers is own subscription called Twitter Blue that charges users $2.99 monthly fee to access exclusive features.
The most exciting feature seems to be the Undo Tweet that lets users edit a tweet before it goes live – a timer for up to 30 minutes can be set in which allows users to make changes to their post.
Along with revising tweets, users can also make longer videos, bookmark folders, read articles without ads and more.
Twitter, however, emphasizes that this does not mean it is trying to phase out the free platform.