A young beauty entrepreneur has invented a ‘game-changing’ adhesive eyeliner that applies false lashes in just seconds after she developed an allergic reaction to glue.
Iris Smit, from Perth, launched her revolutionary $24 Quick Lash that promises to hold any false lash securely on the eyes for up to 24 hours, giving you a ‘long-lasting, wind-resistant look’.
Since launching in mid-April, the 24-year-old founder of multi-million dollar brand The Quick Flick said her products have been selling every two minutes.
‘Within the first hour of launch, we had orders coming through every few seconds, I was worried the site was going to completely break with how much traffic we experienced,’ Iris told FEMAIL.
‘We’ve maintained this hype with a product now selling every two minutes.’
The Australian founder of The Quick Flick said the idea to create a non-toxic adhesive liner sprung to mind after she suffered a severe allergy to lash glue and magnetic eyeliner last year.
Beauty entrepreneur Iris Smit (picture) has invented a ‘game-changing’ adhesive eyeliner that applies false lashes in just seconds after she developed an allergic reaction to glue
The 24-year-old launched her revolutionary $24 Quick Lash to help women apply a thin layer of adhesive along the lash line for ‘fast, flawless lashes’ with zero drying time
The $24 adhesive liner promises ‘zero fuss application’ and ‘zero drying time’
‘I developed an allergic reaction to glues and magnetic eyeliner after wearing lash extensions for years, so I wanted to create a non-toxic alternative that people with allergies like me could use… enter Quick Lash,’ she said.
‘I wanted to create a solution that was easier to use than glue and magnetic eyeliner. Glue is tricky due to its dry time and its not re-stickable, whilst with magnetic eyeliner you’re limited to black or brown and literally have to attach metal to your eyelids.
‘I wanted to create a product that eliminated all of these pain points, required little dry time, was re-stickable, worked with any lashes and was available in a translucent shade for those that didn’t want to wear a dark eyeliner.’
The adhesive liner comes in clear for an ‘invisible look’ and black to ‘complement’ a winged eyeliner look or simply for a fuller lash line.
Women can apply a thin layer of adhesive along the lash line for ‘fast, flawless lashes’ with zero drying time, no messy glues or fiddly magnets.
The Australian founder of The Quick Flick said the idea to create a non-toxic adhesive liner sprung to mind after she suffered a severe allergy to lash glue and magnetic eyeliner last year
The precision felt tip liner promises ‘zero fuss application’, and the non-latex formula is re-stickable, making readjustment easy
The precision felt tip liner promises ‘zero fuss application’, and the non-latex formula is re-stickable, making readjustment easy.
‘Our customers were completely baffled at what the product was when we showed them what appeared to be a translucent eyeliner,’ she said.
‘A product like this doesn’t exist on the market, a lash adhesive thats not a glue or magnetic? It makes no sense, until you try it and then it completely makes sense.
‘It’s clear that Quick Lash, just like our eyeliner stamp, is solving another struggle in the beauty world, which is applying lashes.’
Iris said her adhesive liner, along with a range of false eyelashes for $18 each, were a huge hit among customers during the global coronavirus pandemic.
‘People close to me have asked if I had a magic ball to time this launch so well, during a period where beauty services were shut and customers who normally get lash extensions are without,’ she said.
‘We’ve been able to acquire the eyelash extension and the false lash customers also, which normally wouldn’t be possible as you either wear one or the other.’
Women can apply a thin layer of adhesive along the lash line for ‘fast, flawless lashes’ with zero drying time, no messy glues or fiddly magnets
The young entrepreneur – who invested $10,000 of her own money into the brand – appeared on Shark Tank in May in 2018 – just three months into her business.
The sharks were hugely interested in her $35 product with Andrew Banks offering to invest $300,000 – a deal for 25 per cent of her company.
But by the time she had to sign the contract, five months had passed, Iris realised her business was worth more than the offer.
As her booming business took off, Iris said they had to call in three delivery vans to pick the giant orders that followed after her TV appearance.
Within 12 months, she turned over $10million dollars.